Chinese tourists eye return trips for Visit Malaysia 2026: ‘hot weather, warm hospitality’
Sabah’s natural beauty and events linked to the tourism drive entice travellers as the Malaysian state aims for 4 million arrivals

Those interviewed expressed excitement at learning more about this campaign, which will see a host of festivals, concerts and international sporting events in the coming months.
A couple and their mother from Tianjin, China, were pleased to hear that 2026 is a special tourism year for Malaysia.
“We will check out what lies ahead in this Visit Malaysia Year, and maybe we could come back another time,” said the woman, who declined to be named.
They were on the seventh day of their trip and had visited islands and other places around town to sample food, take photos and enjoy the different cultures, scenery and environment.
“For me, the weather is hot, the hospitality is warm, the food unique and the cleanliness is quite satisfactory,” the man said.
A trio from Zhejiang, who arrived at the stroke of midnight on Thursday, said they found the weather and skies beautiful, albeit rather warm.