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Yuki Tsang

More than 120,000 fans gathered in Shanghai on October 2 and 3 to attend one of China’s biggest expos for toys and garage kits – homemade resin model figures.
The Wonder Festival, founded by a Japanese toy company and at first only staged in Japan, has also been staged in Shanghai since 2018, attracting thousands of Chinese fans.
The Post spoke with fans and exhibitors at the fair to learn more about the event’s appeal.


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China

Wonder Festival 2025: why is this expo for toys and ‘garage kits’ all the rage in China?

Photo: Handout

Photo: SCMP

China sees uptick in ‘super golden week’ spending amid record travel surge

China recorded a record surge in travel during the just-concluded “golden week” holiday, with the country’s transport hubs handling more than 2.4 billion passenger trips. Photo: AFP

China recorded a record surge in travel during the just-concluded “golden week” holiday, with the country’s transport hubs handling more than 2.4 billion passenger trips. Photo: EPA

China’s ‘super golden week’ box office lags, but annual picture improves

People take selfies at a cinema in Tianjin on October 4. Photo: Xinhua

People take photos of an advertisement for the film 731 at a cinema in Beijing on September 18. Photo: Kyodo

1.4 million mainland Chinese passenger trips made to Hong Kong over ‘golden week’

Mainland Chinese tourists at the Tsim Sha Tsui waterfront during the National Day holiday. Photo: Jelly Tse

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Mainland visitors hiking on Tung Ping Chau during the National Day “golden week” holiday. Photo: Edmond So

Video | Wonder Festival 2025: why is this expo for toys and ‘garage kits’ all the rage in China?

China has become an emerging market for toymakers around the world

.css-sioo19{color:#c79a00;}Video | Wonder Festival 2025: why is this expo for toys and ‘garage kits’ all the rage in China?

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}China has become an emerging market for toymakers around the world

Video | Wonder Festival 2025: why is this expo for toys and ‘garage kits’ all the rage in China?

China has become an emerging market for toymakers around the world