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Eye on the tiger: how Elon Musk’s son’s bag became a hit with Chinese public
Product quickly sold out online after the child was pictured carrying a product inspired by traditional Chinese culture in Beijing
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Vanessa Caiin Shanghai
A Chinese-made tiger’s head bag carried by Elon Musk’s young son in Beijing has prompted a wave of interest online.
Musk’s six-year-old son X Æ A-Xii, dressed in a Chinese style silk jacket, was pictured carrying the brown shoulder bag with a tiger’s face when he visited the Great Hall of the People with his father in Beijing. The photo quickly went viral on Chinese social media.
The Tesla boss was part of a delegation accompanying US President Donald Trump on his visit to Beijing, which ended on Friday.
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Chinese media reported that the bag was made by Yaxiaoqi Handmade, a firm based in Guangxi Zhuang autonomous region in southern China.
On Thursday night the product had sold out on the e-commerce platform Taobao but was available for pre-order at a price of 338 yuan (US$50).
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The firm said it had sold more than 10 times the usual daily amount and a live stream promoting the product had attracted hundreds of viewers, some of whom urged it to “ride the wave of viral traffic”.
The store now has more than 390,000 followers on the platform.
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