China launches plan to improve TV and mini-dramas amid soft power push
Beijing calls for more micro-dramas, documentaries, animations and foreign programmes, along with better copyright protections
The document stressed that more support would be given to producing quality documentaries and animations, as well as “outstanding micro and short series to be broadcast on TV” and high-quality overseas programmes.
It added that efforts should be made to improve the legal framework and copyright protection for these programmes.
Mini-dramas and Chinese-produced animations have been taking over the market both domestically and abroad in recent months as authorities seek to expand China’s soft power overseas.
“Micro-dramas have become a new growth pillar for China’s online audio and video industry, with their influence abroad significantly increasing,” said NRTA director Cao Shumin in March at the China Internet Audio and Video Convention.