Hong Kong’s Cinema Day returns on May 10 with tickets priced at HK$30
Previous editions of the event have garnered strong support as Hong Kong’s film industry faces shrinking audiences and cinema closures
Hong Kong residents can once again enjoy films at theatres for HK$30 (US$3.90) with the return of the annual Cinema Day event on May 10.
The government announced the city’s third consecutive Cinema Day with the release of a 30-second advertisement starring martial artist Donnie Yen Ji-dan, who tells viewers: “You won’t miss it, right?”
The event was first introduced in 2023 as part of the “Happy Hong Kong” campaign, a government drive designed to bring some cheer to the city amid the coronavirus pandemic.
Similar to previous editions, Hong Kong’s film-goers were able to purchase tickets for films across the city for HK$30.
The Hong Kong Theatres Association is organiser of both past and coming Cinema Day events, with more details to be announced later this month.