Hong Kong unveils 9 ‘hotspot projects’ featuring brands, 4 peaks to draw tourists
Senior official says all projects are novel, have Hong Kong characteristics and feature new experiences
Hong Kong authorities have identified nine projects involving big industrial brands, four beautiful peaks and classic local neighbourhoods to attract more tourists seeking in-depth trips to the city.
Deputy Chief Secretary Warner Cheuk Wing-hing, who chairs the Working Group on Developing Tourist Hotspots, unveiled the list of projects on Tuesday after six months of preparation, saying the destinations were filled with Hong Kong characteristics and featured new experiences.
“All these projects have something in common. They have Hong Kong characteristics, they are novel, feature new experiences and are highly photogenic,” he said.
The projects had incorporated tourists’ different tastes and would be easy to integrate into different travel routes, which would not only allow visitors to have more fun but also bring about greater economic benefits to the city, Cheuk said.
“In addition to creating new attractions, we should integrate and enrich existing tourism resources, transforming them into highly appealing hotspots that visitors will genuinely regret missing,” he said.
At least four brands – food seasoning company Lee Kum Kee, bakery giant Kee Wah, vinegar maker Pat Chun and probiotic drink company Yakult – confirmed that they would organise tours with travel agencies starting from the third quarter this year.