Hong Kong’s CineArt Cinema to open branch at newly vacated Ma On Shan site
Firm says it will open new branch at former Emperor Cinemas location before Lunar New Year, bucking trend of closures
Hong Kong’s Ma On Shan residents will get a new cinema at the recently vacated site of its sole movie theatre, bucking the trend of closures that began during the pandemic.
CineArt Cinema said on Friday it would open a new branch at MOSTown, a shopping centre in Ma On Shan, before Lunar New Year.
While the chain did not specify an exact date, the first day of Lunar New Year falls on February 17.
It said the venue had up to four screens and could accommodate as many as 435 patrons. It also said the outlet would have a “fresh look” in the brand’s mint-green colour palette.
The Ma On Shan venue would serve as the chain’s fifth branch in Hong Kong following its other locations in Causeway Bay, Diamond Hill, Tsing Yi and Kowloon Bay.
CineArt Cinema revealed its plan just four days after Emperor Cinemas announced the sudden closure of its branch in the shopping centre, which served as the area’s only movie theatre.