Hong Kong consumer watchdog urges caution over prepaid restaurant coupon schemes
Major restaurant chains using coupon promotions to boost business amid sluggish market, but Consumer Council warns risks remain
Some major restaurant chains in Hong Kong are offering discounted cash coupons to attract customers in a sluggish market, but the city’s consumer watchdog has warned people to check the terms carefully and buy only what they genuinely need.
Tai Hing, a leading casual dining group with 19 brands, launched promotions earlier this month to mark the second anniversary of its mobile app.
Customers who bought HK$1,000 (US$129) worth of coupons between October 9 and 20 received 23 cash coupons valued at HK$50 each, representing an extra HK$150 in value.
These coupons can be redeemed at more than 170 outlets across 13 of the group’s brands, including Men Wah Bing Teng, Teawood and Asam Chicken Rice.
Similarly, fast-food giant Cafe de Coral rolled out a promotion in which customers who bought HK$400 in cash coupons – comprising 20 coupons worth HK$20 each – received an additional HK$400 in value.
The bonus covered discounts on selected items and offers for free drinks and snacks during specific times of the day.