Singapore telecoms firm mired in controversy over ‘porn promoting’ advert for youngsters
- Company says ad campaign aims to break norms, challenge stigma but critics smell a marketing ploy
Talking about sex is one of the most difficult conversations parents and children can have, so a Singaporean company has set out to reduce the embarrassment.
A commercial released by the Singapore telecoms company Circles.Life has stirred controversy for showing a mother respecting her son’s desire to watch pornography.
As part of an advertising campaign aimed at breaking norms and challenging stigmas, the 20-second clip received a mixed and confused response.
The video begins with a mother waking up to strange noises in the middle of the night.
She comes downstairs to see her son watching pornography on his phone.
In a bid to hide the phone, the son accidentally clicks “screen mirroring” and the explicit video broadcasts on the television instead.