China hiker wears clothing tag to help find missing children, expand search, raise awareness
Brand’s owner says that tags featuring information about missing children have been part of their public welfare initiative for four years
A woman from northeastern China, who faced online harassment for wearing a clothing tag while hiking, later clarified that it contained information about a missing child as part of a brand’s charitable initiative.
Deng, hailing from Jilin province, recently posted a hiking video in which the tag on her backpack was visible, quickly inciting criticism across mainland social media.
One user commented: “She’s probably one of those who buys something, wears it once, and then returns it for a refund. How embarrassing!”
“She is so vain. If she can’t afford it, she shouldn’t pretend. It’s people like her who make business difficult,” remarked another.
Some even revisited a video that Deng shared last year, highlighting that her ski suit had the same tag attached during that occasion.