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People & CultureTrending in China

China ‘history fangirls’ visit mausoleums, write books, marking rapid growth in heritage tourism

Devotees of historical figures make pilgrimages to ancient sites to pay tribute, but concerns mount over environmental pollution

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Chinese women are being increasingly drawn to historical figures, visiting their gravesites, writing books and buying related merchandise, revealing emotional dynamics and growing consumer interest in museum economies and historical tourism. Photo: SCMP composite/RedNote
Zoey Zhang

In quiet corners of China, a growing community is forging a deep, almost personal connection with history.

Known as “history fangirls”, they visit the museums and mausoleums, write books about them and are keen on related merchandise.

One such devotee, a woman known online as @bufashi, spent the past year visiting 52 gravesites, travelling through remote mountains and forests in search of the resting places of ancient Chinese figures.

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Each solo trip is more than an act of remembrance; it is a way to connect with long-dead idols whose lives have shaped the present.

The phenomenon first gained traction last April, when some young people shared their Ching Ming Festival travels online, posting photographs of themselves leaving unusual tributes at mausoleums.

Tourists take a selfie with the Vairocana Buddha at Longmen Grottoes, a Unesco World Heritage site in China’s Henan province. Photo: Getty Images
Tourists take a selfie with the Vairocana Buddha at Longmen Grottoes, a Unesco World Heritage site in China’s Henan province. Photo: Getty Images

They offered painkillers and snacks to generals, wine and calligraphy brushes to poets.

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