Saudi Arabia’s discreet alcohol store opens doors to wealthy foreigners
The kingdom’s only outlet that sells liquor has expanded access to rich expatriates, marking a bold shift in Riyadh’s social policies
Saudi Arabia has quietly expanded access to its only store that sells alcohol, allowing wealthy foreign residents to buy booze in the latest step in the once-ultraconservative kingdom’s experiment in liberalisation.
There has been no official announcement of the decision, but word has got out, and long queues of cars and people can now be seen at the discreet, unmarked store in the Diplomatic Quarter of the Saudi capital, Riyadh.
The store opened in January 2024 for non-Muslim diplomats. The new rules allow non-Muslim foreigners who hold Premium Residency to buy. The residency permit goes to foreigners with specialised skills, investors and entrepreneurs.
Saudi Arabia, home to the holiest sites in Islam, has banned alcohol since the early 1950s. The store is widely seen as a way to cautiously test the controlled sale of alcohol.
Saudi Arabia’s de facto ruler, Crown Prince Mohammed bin Salman, and his father, King Salman, have pursued a dramatic liberalisation policy in the kingdom, aiming to attract tourism, boost international business and reduce economic dependence on crude oil.
The kingdom, which adheres to Islamic sharia law, has opened cinemas, allowed women to drive and hosted major music festivals. But political speech and dissent remain strictly criminalised, potentially at the penalty of death.