US ice cream giants pledge to ditch artificial dyes by 2027 in health push
Makers of over 40 top ice cream brands have pledged to stop using petroleum-derived synthetic colourings in two years’ time

The International Dairy Foods Association (IDFA), which includes over 40 top ice cream brands, said its members would stop using petroleum-derived synthetic colourings by the end of 2027.
These chemicals have been linked in studies to conditions including attention deficit hyperactivity disorder, cancer, diabetes, gastrointestinal issues, and genomic disruption, yet serve no nutritional or functional purpose beyond cosmetic colouring, health advocates have long argued.
“I’m particularly happy to be here today because this is relevant to my favourite food, which is ice cream,” Kennedy said at a press event, lauding the dairy industry for its actions.

Andy Jacobs, CEO of Turkey Hill, said many commercial ice cream manufacturers had already phased out artificial colours or were in the process of doing so.