World Cup ticket prices are showing the ugly side of the beautiful game
State attorneys general in the US have launched probes into Fifa’s ticketing strategy. The governing body must never forget the sport is nothing without its fans
The grand opening last week of a Fifa football museum in Hong Kong will whet the appetite of local fans for the sport’s biggest event, the World Cup, which kicks off next month.
Visitors to the 6,000-square-foot display in Times Square, Causeway Bay, are being treated to a variety of exhibits and interactive activities.
There is a “rainbow” of national team shirts, including one worn by legendary star Pele in 1966, and other jerseys from iconic players such as Diego Maradona, Cristiano Ronaldo and Lionel Messi.
Replicas of two World Cup trophies are on show. But the best time to visit might be September when the one to be lifted by this year’s winners is expected to be briefly added to the collection.
Open for six months, the Fifa museum is the first of its kind in Asia, joining others in Miami, New York and Vancouver for the World Cup. The new museum has been billed as a way to capture the “magic” of football.
The extraordinary global appeal of football has been much in evidence in recent weeks as the season ends.