50 years of Sevens: Hong Kong’s festival of fun awaits the world’s rugby fans
This year’s Hong Kong Sevens will round out a week of iconic sporting events, with attendance expected to smash records

This weekend, the Sevens will again bring its unique blend of sporting excellence, top-class entertainment and a famous party atmosphere. There is much to look forward to.
The rugby-themed races are the result of a landmark partnership between the football club, Hong Kong China Rugby and the Hong Kong Jockey Club. The “Racing with Rugby” events, which began at the Sha Tin course on Sunday, bring the city’s two great sporting passions together. It is a natural step.
Both the Sevens and horse racing are big draws for tourists, especially the high-end visitors Hong Kong is keen to attract. Last year, the rugby tournament was estimated to have boosted the economy by HK$768 million (US$98 million). The horse racing, meanwhile, has been attended by 275,000 tourists this season. It is hoped visitors will stay longer to enjoy attractions spread over eight days.
A record attendance for the Sevens is anticipated, with the equivalent of more than 130,000 tickets already sold, 20,000 more than last year. Fans, many in colourful costumes, will look forward to cheering, singing, dancing and, of course, drinking. It is not only an elite international sporting contest, but also a festival of fun.
