Opinion | Hong Kong tourism’s future hinges on forging connections with visitors
Setting Hong Kong apart from its peers requires pairing mega-events with immersive products that reflect the city’s unique character
As a city known for its vibrancy, diversity and global connectivity, Hong Kong must now lean into what truly sets it apart: its ability to deliver emotionally resonant, culturally rich and unforgettable experiences. In today’s travel landscape, experiences are the new currency. The most valuable ones are those that spark joy, create memories and inspire return visits.
During periods of economic uncertainty, we have remained steadfast in our commitment to continuously invest in our people and our products. In recent years, we have transformed Hong Kong Disneyland with the reimagined Castle of Magical Dreams, the daytime castle show “Follow Your Dreams”, the Momentous Nighttime Spectacular and World of Frozen. Each milestone reinforces our efforts to draw repeat visitation and appeal to broader audiences around the world.
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But the true strength of our industry lies in the people who bring these experiences to life every day. Investing in the training and well-being of employees is more than good business – it is essential to our identity as a top destination. We consider our cast members ambassadors of the Disney brand and a reflection of our local culture.