Advertisement
PostMag
Life.Culture.Discovery.
Hong Kong
PostMagPassions

How did Jarvis Cocker’s trip to a Hong Kong record shop boost a vinyl revival?

The Pulp frontman’s tumble helped boost desirability of the old-school music format, which many in the city now collect as a labour of love

Reading Time:9 minutes
Why you can trust SCMP
Rob Deal (far right), owner of the Wake Concept Listening Room in Hong Kong, with Wake Concept’s Anson Ma (far left), Brian Lee (bottom left), Alex Fung (centre) and Lawrence Chiu. Photo:  Jocelyn Tam
Lauren James
A stumble on a step, a Yorkshire-lilted “ohh noh”, and world-famous Jarvis Cocker clatters down the stairs from The Listening Room. The frontman of 1990s Britpop phenom Pulp is mostly OK, but will headline Clockenflap the following evening a little less snake-hipped than usual, after breaking two ribs in this innocent attempt at returning to ground level after shopping for records.

Rob Deal, the owner of the Tsim Sha Tsui emporium where Cocker, then pushing 60, had been browsing before his 2023 accident, says he “felt like burying myself” and feared backlash. And sure, word got out, as it does, but instead of sending hate mail, fans flocked to take selfies at the errant staircase and check out where the singer had been shopping.

“It gave us a boost,” says Deal, a 52-year-old Australian, who installed a Jarvis Cocker-themed hazard sign to prevent new customers from suffering the same fate. This brush with viral fame crystallised what Deal had already noticed: that vinyl was growing in Hong Kong, and not just for nostalgia-hounds, but younger people seeking new ways to engage with their favourite music.
The Listening Room in Tsim Sha Tsui, Hong Kong, has 10 listening stations. Photo: Jocelyn Tam
The Listening Room in Tsim Sha Tsui, Hong Kong, has 10 listening stations. Photo: Jocelyn Tam

Opened in 2022 and spacious by Hong Kong standards, the Wake Concept Listening Room includes a DJ area, an equipment showroom, spaces for new and used records, and several headphone stations.

Advertisement
Savvy social media marketing, particularly on RedNote, “changed the entire game” and has generated “explosive growth” that allowed Deal and his business partners to launch a hi-fi brand to manufacture and sell analogue speakers and headphones.

A stock of prestige pressings and audiophile-grade equipment appeals to wealthier, more established collectors, but it’s the new pop pressings, budget-friendly second-hand LPs and entry-level equipment that have attracted the most footfall.

Advertisement

Tim and Jessie are a twenty-something couple with a nascent collection who have come in to hit a listening station together. They pull off their cans and examine an Abba album, then a Broadway compilation, deciding what to test out next. While they are young enough to have met on a dating app, they prefer their parents’ era of technology when it comes to listening to music.

The “DJ Heaven” room, where DJs listen to records to shape their sets for the weekend. Photo: Jocelyn Tam
The “DJ Heaven” room, where DJs listen to records to shape their sets for the weekend. Photo: Jocelyn Tam
Advertisement
Select Voice
Choose your listening speed
Get through articles 2x faster
1.25x
250 WPM
Slow
Average
Fast
1.25x