When your bank starts thinking about your health
- From wealth management to taking care of your wellness needs, banking proposition is beginning to include how clients stay well, not just how they invest
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One morning, you wake up feeling slightly off. Not ill enough to seek urgent care, but aware that something is out of balance. It’s the kind of discomfort that is easy to ignore, but hard to dismiss. Rather than waiting for it to get worse, you tell yourself it’s better safe than sorry and look for some advice.
Seen this way, staying well is about paying attention early, keeping good habits and seeking professional advice before health issues become irreversible. In Hong Kong, looking after wellbeing is increasingly being treated as part of a holistic wealth management approach by banks.
Standard Chartered’ s Priority Private has long been positioned as a blend of wealth solutions and lifestyle experiences for affluent clients, characterised by curated global events and privileges. With the growing importance of health and wellbeing, Priority Private has launched an all-round elevation to their privileges, incorporating health and wellness as a core part of their proposition.
The refreshed proposition brings together core financial services with extended privileges covering Travel, Health and Next generational learning opportunities, developed through strategic partnerships.
Preventive health as a lifestyle choice
As a university-affiliated institution, the hospital follows an academic medical framework, with structured clinical governance and access to specialist expertise across both Western and Chinese medicine.
Selected clients are entitled to complimentary consultations in physiotherapy, nutrition management, Chinese medicine and family medicine, as well as preferential access to health plans, designated vaccines and discounted comprehensive check-ups. These services offer a comprehensive range of specialised consultations, allowing clients of different age group or lifestyle to benefit from these wellness benefits.
Health and wellness, once treated as optional extras, are now part of how the wealthy organise their lives.