-
Advertisement
Luckin's Global Value Creation
Lifestyle

Luckin Highlights Global Supply Chain at Origin Flagship

Showcasing a new level of quality and expertise, Luckin’s debut Origin Flagship in Shenzhen presents crafted specialty coffee drinks and refined pour-over selections, linking coffee enthusiasts to global flavours.

Paid Post:Luckin Coffee
Reading Time:3 minutes
Why you can trust SCMP
Luckin Coffee's Origin Flagship marks a milestone for the coffee chain as it steps into high-end coffee culture to draw coffee lovers from across the Greater Bay Area.
Advertising partner

[The content of this article has been produced by our advertising partner.]

Luckin Coffee reached over 30,000 stores with the opening of its Origin Flagship on February 8 at the Xinghe WORLD COCO Park shopping mall in Longgang District, Shenzhen. The iconic two-storey outlet represents the company’s offers an immersive experience of the brand’s global supply chain value narrative and quality commitment.

The Origin Flagship is divided into two engaging spaces. The ground floor centers on the “Savor the Origin” thematic menu, featuring minimalist, professionally crafted black and milk-based coffees. It highlights three exceptional Single-Origin Espresso (SOE) beans from Yunnan, Ethiopia, and Mandheling. Guests can experience the distinctive flavors—sourced through Luckin’s far-reaching Global Bean Sourcing Program—via exclusive tasting sets: Three Beans Tasting and One Bean, Two Brews, available only at this flagship location. The ground floor boasts state-of-the-art milk frothing equipment, where guests can savor expertly crafted milk-coffee staples such as Piccolo and Cappuccino.
Luckin’s signature cups roll off the line – ready to deliver globally sourced beans in every carefully crafted sip at the Origin Flagship.
Luckin’s signature cups roll off the line – ready to deliver globally sourced beans in every carefully crafted sip at the Origin Flagship.
The second floor unveils Luckin’s first Origin Lab, featuring store-exclusive crafted specials and artisanal pour-over coffees. Among its six flagship limited-edition drinks is the beloved Misty Rain, infused with distinctive Lingnan ingredients: Ficus Hirta and emblica from Guangdong, and green mango from Guangxi. This creation embodies Luckin’s heartfelt connection to the land and culture of the Lingnan region. 
Luckin’s Origin Lab is where global sourcing meets craft in a space designed for discovery and lingering.
Luckin’s Origin Lab is where global sourcing meets craft in a space designed for discovery and lingering.
The floor also houses the Luckin Master Space, a venue for themed workshops led by coffee masters, such as exclusive tastings of award-winning beans. On February 9, a limited hand-brew featuring champion beans from the 2025 “Yunnan Cup of Excellence (CoE)” Pilot Competition was released to mark the opening. It sold out in two minutes - testament to Luckin’s long-term support for the Yunnan coffee industry and continuous pursuit of quality.
Advertisement
Precision meets creativity: premium global beans and authentic ingredients are blended and poured to create the flagship’s exclusive signature specialty coffees.
Precision meets creativity: premium global beans and authentic ingredients are blended and poured to create the flagship’s exclusive signature specialty coffees.
These selections are made possible by Luckin’s global bean-sourcing programme. Since 2023, procurement teams have visited farms in Ethiopia, Panama, Indonesia, China’s Yunnan province and Brazil.

A five-year agreement has been signed to secure 240,000 tonnes of beans from Brazil. An eco-friendly processing facility has also been set up in Yunnan to support local growers, improve traceability and maintain supply consistency. 

Advertisement

The Ethiopian Yirgacheffe contributes clean acidity, Yunnan roasts deliver balanced sweetness, and Guangdong elements are blended into several of the signatures. This global sourcing strategy has been formulated to guarantee stable quality across both everyday products and premium experiments. 

Luckin has developed a portfolio of exclusive raw material bases, such as the “Exclusive Coconut Island” in Indonesia, and large-scale navel orange orchards in Zigui County, Hubei Province, China.
Luckin has developed a portfolio of exclusive raw material bases, such as the “Exclusive Coconut Island” in Indonesia, and large-scale navel orange orchards in Zigui County, Hubei Province, China.
The flagship was introduced against a background of sustained economic growth in the Greater Bay Area. Economic integration, high-speed rail connections and rising disposable incomes are among the factors that have increased coffee consumption. 

In cities such as Shenzhen, Guangzhou and Hong Kong, coffee has become a big part of daily life for young professionals and families. It serves as a quick boost on commutes, a modest indulgence or a place for casual meetings.

Advertisement

This rising demand has enabled Luckin to accelerate its presence in the region, particularly in Hong Kong. The company has expanded rapidly since foraying into the market in late 2024 and now operates over 40 stores across the city.

The Central Pier 8 Store is located near the Maritime Museum – a prime position that offers sweeping panoramic harbour views through three-sided glass. Across the harbour, the Avenue of Stars Store on the Tsim Sha Tsui Promenade incorporates film-inspired elements.

This growth in Hong Kong mirrors Luckin’s international expansion. From Singapore, where the brand has established a mature presence, to early footholds in the US (nine stores in Manhattan by early 2026), Luckin has been expanding its footprint offshore.

Advertisement

The Origin Flagship itself is conceived as a showcase for the company’s global sourcing and upgraded quality. Exclusive items include the six signature drinks plus boutique hand-brews and cold brews. The drinks have been developed to bring out the distinct profiles of the beans while adding local flavour notes. 

Across its global network of over 30,000 locations, Luckin has opened themed stores alongside standard pick-up outlets, which are designed to connect with consumers on cultural and emotional levels and to reflect local identity and trends. The Shenzhen Origin Flagship follows the same approach, capturing the forward-looking character of the Greater Bay Area.

Luckin’s overall performance hinges on its ability to maintain this balance. Drinks are deliberately kept at accessible price points, while flagships deliver premium elements without meaningful price increases. This approach has built a loyal customer base that values both quality and affordability and expects a modern, intentional experience in everyday life.

Advertisement
Advertisement
Advertisement
Select Voice
Select Speed
1.00x