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Elegant World Games judge ‘Mr Ferrari’ goes viral on Chinese social media

Standing at more than 1.88 metres tall, Sergey Sinkins has drawn the eye of Chinese fans for his needle-straight posture and black suit

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Sergey Sinkins, a Latvian judge in the Latin dance contest at the World Games in Chengdu, has garnered a surprise following on social media. Photo: Handout
Lars Hamer

A Latvian judge in the Latin dance contest at the World Games in Chengdu has gone viral on Chinese social media, with fans commenting on his posture and elegance, which have earned him the nickname “Mr Ferrari”.

Standing at more than 1.88 metres (six feet, two inches), Sergey Sinkins, listed as an official adjudicator at the World Games, drew the eye of Chinese fans at the Chengbei Gymnasium on Friday for his tall and slender appearance, needle-straight posture, silver hair and black suit.

As videos and images of Sinkins went viral on RedNote, with people posting about an “elegance overload”, he was dubbed a “Ferrari” – a Chinese internet slang term used to refer to something or someone that, despite being old, has remained cool.

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“Mr Ferrari”-related hashtags have been viewed more than 20 million times on RedNote, and Sinkins was interviewed by local media at the World Games.

“I don’t know what to say; I am quite shocked about the whole situation,” he told local media.

One RedNote account appearing to be Sinkins has been created on the platform, posting images of the 55-year-old and thanking Chinese fans for their support.

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