HSBC, LIV Golf sign multi-year deal, with bank to back league’s 14-event season, 2 teams
HSBC to throw weight behind Bryson DeChambeau’s Crushers GC, and Lee Westwood, Ian Poulter and Henrik Stenson’s Majesticks GC
HSBC has signed a multi-year partnership with LIV Golf that will see it sponsor two of the league’s 13 teams, as well as becoming the Saudi-backed circuit’s official banking partner.
The agreement, which was announced on Thursday, runs for the whole of LIV’s 14-event season, starting at this week’s LIV Golf Andalucia at Real Club Valderrama in Spain.
Hong Kong’s largest lender will also support Bryson DeChambeau’s Crushers GC, who won the team title in the city in 2024, and the Majesticks GC outfit co-captained by Lee Westwood, Ian Poulter and Henrik Stenson.
LIV Golf, which has attracted some of the sport’s biggest names through mega-money contracts and lucrative purses, is currently in its fourth season, with five events remaining on the 2025 schedule.
“HSBC’s track record in supporting and advancing the game of golf is inspiring and admirable, and we are proud to welcome them into LIV Golf’s growing roster of global partners,” Scott O’Neil, LIV Golf’s CEO, said. “Few sports leagues can claim a truly global reach, making a partnership with HSBC a natural alignment in our pursuit of a shared vision.”
There could be good news for Hong Kong in the deal too, with the city hoping to bring LIV back for at least another couple of years, having already hosted tournaments in 2024 and 2025.