Hong Kong YouTube and Instagram star Jeh Vas aiming to showcase city’s ‘special’ players
Local 27-year-old’s content creation empire, attracting huge attention, recently collaborated with Spurs and is keen to promote football in city
Jeh Vas, the overnight Hong Kong YouTube and social media smash hit, has pledged to fight for football in the city to gain global recognition.
A good enough player to be asked for a 2017 trial at Real Zaragoza in Spain, Vas quit his office job last year to dedicate himself to his increasingly popular football content-creation empire.
“I was saying no to brand deals, because I did not have time to film, so I decided to take a leap of faith,” he said.
Vas, 27, and his three full-time staff work from 9am to 10pm daily to deliver new content for an audience spanning more than 60,000 YouTube subscribers and 114,000 on Instagram.
“Everything we do is authentic and original; we spend hours brainstorming to generate ideas for the week,” Vas said. “When people click subscribe, I owe them good, fresh content.”
Ahead of the recent Hong Kong Football Festival, Tottenham Hotspur contacted Vas with a “dream collaboration” opportunity.