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Tag Heuer

Tag Heuer
Tag Heuer: A leading Swiss luxury watchmaker, headquartered in La Chaux-de-Fonds, specialising in high-precision watches, chronographs, and smartwatches like the Connected Calibre E4. Founded in 1860, they target affluent, luxury-conscious consumers and "strivers" who value innovation and performance. Renowned for their pioneering role in motorsport timekeeping and being the first Swiss watch in space, Tag Heuer maintains a strong market position through continuous innovation, digital engagement, and strategic partnerships, embodying a "Designed to Win" philosophy.
Style Edit

Style Edit: Tag Heuer reimagines the chronograph for Watches and Wonders

From a ground-up redesign of the chronograph to a 500-metre dive watch, the maison’s 2026 line-up is all about pushing boundaries.

The best Watches and Wonders 2026 launches: Cartier, Hublot and more

5 watch moments in March 2026 – from Zendaya’s Rolex to Tag Heuer’s new boss

Elsewhere, Grand Seiko signed on baseball star Shohei Ohtani, GPHG gets a new jury president … and Watches & Wonders isn’t even here yet.

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