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Tim Cook
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Tim Cook

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Tim Cook
Tim Cook
Tim Cook has been chief executive of technology giant Apple, since August 2011, replacing co-founder Steve Jobs, who died of cancer in October 2011. Cook had previously served as acting chief executive when Jobs took medical leave in 2011.
Born
1 Nov 1960
Industry
Technology, Business
Job Title
Businessman
Apple’s Fifth Avenue store in New York, US, on June 16, 2020. Photo: AP
Apple

Outside In | My love-hate relationship with Apple as an Android user

As Apple marks 50 years amid market and political pressures, the company has inspired jealousy but also admiration for what it has achieved.

Apple

Apple’s accidental AI feature release in China risks regulatory backlash: expert

China trade

Premier Li Qiang calls for global pledge to open up amid ‘power politics’

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China trade

Exclusive | Japanese executives absent from China’s key annual summit amid tensions: sources

Nearly 80 executives from foreign firms, with those from the US making up the largest group, will attend the two-day forum.

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Chinese Premier Li Qiang delivers a keynote speech at the opening ceremony of the China Development Forum, in Beijing, on March 23, 2025. Photo: Xinhua
Apple

Apple’s Tim Cook visits China as reliance on Chinese suppliers endures

Cook shows up at an Apple Store in Chengdu as part of the company’s 50th anniversary celebrations.

Smartphones

China gives Apple ‘best iPhone quarter in history’ with 38% revenue growth

Sharp recovery is a ‘most surprising result’ amid ‘aggressive competition from domestic brands like Huawei’, IDC analyst says.

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United States

As ICE cracks down, some of America’s biggest names are speaking out

The US president is facing a growing cultural revolt that threatens to undermine his signature domestic priority.

ICE agents guard outside the Bishop Henry Whipple Federal Building in Minneapolis, Minnesota. Photo: Reuters
Donald Trump

‘Never been more relevant’: did Trump make Davos great again?

The Trump administration brought its ‘America First’ agenda to Davos, challenging the summit’s status quo while drawing record crowds of elites.

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Apple

Apple takes China’s smartphone battle house to house with 3-hour iPhone delivery

Apple is ramping up the fight for the Chinese market as rivals Huawei and Xiaomi pile on the pressure.

Donald Trump

Ronaldo, Musk attend Trump’s White House dinner with Saudi crown prince

Elon Musk was among business titans invited to the gala dinner, as tensions with Donald Trump thaw.

US President Donald Trump speaks during the dinner in the East Room of the White House. Photo: AP
Artificial intelligence

Apple nears US$1 billion-a-year deal to use Google’s Gemini AI model for Siri

Apple is banking on Google’s help to rebuild Siri’s underlying technology, setting the stage for a new slate of features next year.

Apple plans to overhaul its Siri digital assistant software with Google’s Gemini AI model. Photo: Shutterstock
Mainland China

Can iPhone 17 right Apple ship in China? US tech giant’s CEO Tim Cook thinks so

Fierce competition and supply constraints lead to a sales decline, but Apple’s boss says demand for newest iPhone series will spur a rebound.

SCMP Highlights

Myanmar scam farm ‘worse than death’, China’s superfast chip: SCMP’s 7 highlights

From China importing no soybeans from US to Hong Kong pair in Myanmar scam farm, here are highlights from SCMP’s recent reporting.

Apple

Apple CEO Tim Cook pushes AI system launch in China after iPhone Air release

‘Cook has leveraged his personal brand to transform Apple’ into an ‘engaged participant attuned to local sentiments’, consultancy M360 says.

Apple CEO Tim Cook poses for a selfie with photographer Trunk Xu and Vogue China editorial director Rocco Liu in Beijing. Photo: Weibo
SCMP Highlights

Sinking Shanghai, iPhone Air sells out in China: SCMP daily highlights

From the impact of US-China port fees to Beijing’s drills in the Scarborough Shoal, here’s a round-up from today’s coverage.

Shanghai first discovered land subsidence in 1921 and in the 1960s, as groundwater extraction peaked at 200 million tonnes a year, the annual land subsidence reached 105mm. Photo: Costfoto/NurPhoto via Getty Images
SCMP Highlights

China shuns US software for documents, Tim Cook boosts iPhone Air: 7 highlights

From progress on China’s fourth aircraft carrier to Japan’s ‘ghost fleet’ poisoning the Pacific, here are highlights from SCMP’s recent reporting.

Apple

Apple’s iPhone Air sells out in China after CEO Tim Cook’s visit

Pre-sales for the model, which only received Chinese regulatory approval recently, began on Friday morning.

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Apple

Apple CEO Tim Cook pledges increased investment in China in meeting with MIIT

Cook acknowledges the support of China’s Ministry of Industry and Information Technology, as the iPhone Air launches next week.

Apple CEO Tim Cook visits the Shanghai set of Chinese singer-actress Wang Feifei’s new music video, which was recorded on an iPhone 17 Pro. Photo: Handout
United States

Opinion | Why fight Trump when you can wait him out?

In an irrational world, the most rational course of action seems to be to wait for Trump’s exit and lay the groundwork for a return to normal.

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Apple

Apple CEO Tim Cook’s latest China visit boosts promotion for the iPhone Air

According to Apple, iPhone Air pre-orders on the mainland start at 9am on Friday, while shipments begin next Wednesday.

Apple

Apple CEO Tim Cook says iPhone Air to release in China next week

China Unicom receives government approval to start commercial trials for the eSIM function on smartphones, such as the iPhone Air.

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Labubu creator Kasing Lung (left), Apple CEO Tim Cook and Pop Mart CEO Wang Ning meet at a Labubu exhibition in Shanghai on Monday. Photo: Handout
TSMC

TSMC posts better-than-expected sales on AI demand

The Taiwanese company is the go-to chipmaker for major AI accelerator designers including Nvidia and Advanced Micro Devices.

The TSMC fabrication plant in Hsinchu, Taiwan. Photo: EPA
United States

Long-awaited iPhone 17 helps Apple take bite out of competition

The new models’ reception in China is hugely important to the company, which trails Oppo, Huawei and Xiaomi in the country.

Apple

New iPhones spark lively debate among Chinese fans amid eSIM limits, AI delay

On Wednesday morning, three of the top 10 trending topics on microblogging site Weibo were iPhone-related, two of which focused on pricing.

Donald Trump

Tech titans praise Trump at White House dinner, Musk a no-show

Mark Zuckerberg, Tim Cook and other major CEOs attend a rare gathering in Washington.

US President Donald Trump hosts a dinner with first lady Melania Trump in the State Dinning Room of the White House. Photo: AP
Semiconductors

Trump threatens tariffs on chip imports from firms not producing in US

The US president says he will impose tariffs on companies that are not moving production to the country.

US President Donald Trump seated next to wife, Melania, and Microsoft founder Bill Gates to the right and Meta Platforms CEO Mark Zuckerberg to the left, during a dinner with US tech leaders at the White House on Thursday. Photo: EPA
Intel

Trump wants more investment deals like Intel’s, worrying business community

The White House announced a near-10 per cent stake in chipmaker Intel on Friday that converts government grants into an equity share.

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Apple

Apple joins China’s RedNote platform ahead of iPhone 17 launch

The RedNote account has amassed more than 200,000 followers since the company’s first post on Saturday.

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