Pink could be the new gold standard for film marketing as Barbie dominates box office

For more on Barbie's box office: https://sc.mp/8mr6

From a hot pink cafe to a life-sized “Dreamhouse” as well as pool floats to Crocs, Barbie has been everywhere in 2023. A slick marketing and promotional campaign carried out by toymaker Mattel and movie studio Warner Bros has helped the hotly anticipated film Barbie  open to a record-breaking weekend at the box office earning US$155 million in ticket sales.