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#STYLEVoices: YouTube fitness and beauty influencer Emi Wong

Name: Alvin Goh in conversation with June Lee, the founder of on the ups and downs of platform sneakers
Uploaded: 2020-12-11T04:09:21.000Z
Duration: 8 min 57 s
Description: Alvin Goh in conversation with June Lee, the founder of on the ups and downs of platform sneakers

Jerrie Lo

Published: 12:09pm, 11 Dec 2020Updated: 12:37pm, 11 Dec 2020

#STYLEVoices is a series featuring the most innovative and influential youth of our time, who are creating a buzz on big and small screens alike

How Hong Kong fitness and beauty influencer Emi Wong fought bulimia, courted Dior Beauty and clocked 3 million YouTube subscribers – video

With more than 570,000 followers on Instagram too, no wonder Alo Yoga and Charlotte Tilbury are just two more companies wanting to work with the young influencer

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Alvin Goh in conversation with June Lee, the founder of on the ups and downs of platform sneakers

Eight years ago, I met Emi Wong at a social event. At that time, she was still a girl who used to drop by Lan Kwai Fong for a few drinks most weekends. She was bold, young and cheerful.

Since then, I have been watching her YouTube channel of workout videos and witnessing how she has changed. When the team was brainstorming about a new series of interviews , Wong immediately popped into my head. Boasting three million+ subscribers and 570K+ followers on Instagram, I knew she was the right person. I also wanted to find out more about her transformation – I was sure she had a lot to share after all these years.

The moment that Wong arrived at the South China Morning Post studio, I was already able to tell a significant difference. I’d no longer describe Emi Wong as a girl, but a young woman walking in with radiance and positivity.

After a quick catch up, the camera started rolling. Having Wong over was definitely joyful, informative and encouraging. We all know that social media doesn’t always reflect reality: yes she might look fabulous in photos and videos as a fitness and beauty influencer, but there are still real-life problems to face no matter who you are and she was happy to share this with us.