Asia’s Gen Z go sober as alcohol producers and bars revamp business model
As young Asians turn more health-conscious and watch their spending, drinks giants and bars are planning more low- and no-alcohol options
For her New Year’s resolution, Cheryl Tan decided that she would drink less alcohol on nights out. The 26-year-old Singaporean finance professional said she was starting to find it increasingly difficult to shed the effects of hangovers, rendering her immobile long into the next day.
“It seemed like recovery after a night out was taking too long, and I started to scale back so I would be more productive,” she said.
“Not drinking allows me to sleep more and still wake up early the next day to do work, and I feel more energetic to exercise or do yoga,” Tan said.
At the start of the month, marketing executive Ruby Chiu, 25, set a goal of limiting herself to one night out per month, down from once a week, to prepare herself for a half marathon in April.