Malaysians trust media more while consumer boycott hits confidence survey
Local companies dominate the most trusted brands across the sectors, according to the Ipsos survey
Malaysians trust media outlets more even as their confidence in all other industries has declined, according to a new survey.
Noting the decline in the trust of Malaysians in various industries, Evelyn Tan, the interim country director of the market researcher, said on Thursday: “However, there are bright spots. The media industry is a notable exception, showing increased trust levels.”
According to the Ipsos Malaysia Trust Track 2024 survey, overall trust across all industries declined by seven points last year after “three years of stability” between 2021 and 2023.
Tan said the lower reading was partly due to a series of boycotts against some companies in Malaysia.
A pro-Palestinian boycott of companies perceived to be supporting Israel in its war in Gaza - particularly US fast food and coffee chain brands – in the Muslim-majority country since last year has led to a steep decline in their revenue.
