Advertisement
Lu Xiongwen
+ FOLLOW
Lu Xiongwen is dean of Fudan University School of Management in Shanghai.
Lu Xiongwen is dean of Fudan University School of Management in Shanghai.
Languages Spoken:
English
Show more
Opinion
|
For Chinese firms going out, global success requires truly ‘going in’
Beyond great products and service, building a trusted brand requires Chinese firms to integrate into, not just occupy, foreign markets.
13 Jul 2025 - 8:30PM
videocam
Related Topic
China economy