4 colourful designer bag charms from Louis Vuitton, Prada, Chloé and Martha Calvo

The bag charm craze isn’t going away any time soon. These designer iterations – dangling embellishments and miniature icons such as a cowboy boot and a woven pineapple – add a playful touch to your favourite carryall or beach tote. Match the ornament to the accessories to show true brand loyalty or mix it up for a more eclectic look.

Prada’s cord and leather charm (US$840) features a snap hook and ring, so you can easily attach it to one of the brand’s carryalls. It’s detailed with a miniature triangular logo pendant.

Chloé’s pineapple charm (US$510) has been crafted in partnership with Made for a Woman, a sustainable fashion brand from Madagascar. It features dangling chains and elements of raffia and leather.