4 colourful designer bag charms from Louis Vuitton, Prada, Chloé and Martha Calvo

Oct 24 , 2025

The bag charm craze isn’t going away – just look at Jyoti Babani with her Hermès. Photo: Getty Images

These playful on-trend accessories will add personality to any bag – and perhaps give a nod to where your brand loyalties lie

The bag charm craze isn’t going away any time soon. These designer iterations – dangling embellishments and miniature icons such as a cowboy boot and a woven pineapple – add a playful touch to your favourite carryall or beach tote. Match the ornament to the accessories to show true brand loyalty or mix it up for a more eclectic look.

1. Prada

Prada cord and leather charm. Photo: Handout

Prada’s cord and leather charm (US$840) features a snap hook and ring, so you can easily attach it to one of the brand’s carryalls. It’s detailed with a miniature triangular logo pendant.

2. Martha Calvo

Martha Calvo Most Wanted charm. Photo: Handout

Jewellery designer Martha Calvo often incorporates whimsical motifs into her collections. For instance, this Most Wanted charm (US$200) is strung on a multicoloured cord and decorated with cowboy-inspired ornaments.

3. Chloé

Chloé’s pineapple charm (US$510) has been crafted in partnership with Made for a Woman, a sustainable fashion brand from Madagascar. It features dangling chains and elements of raffia and leather.

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