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Luxury brands

Luxury brands
The latest news, analysis and opinion on Luxury brands. In-depth analysis, industry insights and expert opinion.
Beyond sales appointments, luxury watchmakers are building deeper client relationships with new hospitality concepts. Photo: Handout
Timepieces

How these luxury watchmakers are going beyond boutiques

Luxury watchmakers from Richard Mille to Vacheron Constantin and Jaeger-LeCoultre now offer homelike spaces for deeper client connections.

Fame and celebrity

Wuthering Heights to Barbie: meet Margot Robbie’s stylist, Andrew Mukamal

Icons and Influencers

Style according to … Paris-born, New York-based designer Joseph Altuzarra

Food and Drinks

10 great Lunar New Year food and drink gifts available in Hong Kong

From chic hampers with abalone and nuts to local gin, these gifts are great for giving – and sharing – to ring in the Year of the Horse 2026.

Hong Kong hotel Cordis’ Ming Court Deluxe Chinese New Year Hamper is one of the many great gifts you can buy for friends or family members ahead of your next Lunar New Year gathering. Photo: Cordis
Bad Bunny

Meet Bad Bunny’s brother, Bernie Martínez Ocasio – who works as a model

Bad Bunny is making headlines for his historic Super Bowl halftime performance – his brother Bernie, decked in H&M, was there to support him.

Dior

Style shoot: Jonathan Anderson’s first womenswear collection for Dior

The Northern Irish designer’s debut for the maison brought a soft colour palette and reinterpreted the maison’s codes with characteristic whimsy.

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Jewellery

3 contrasting jewellery offerings from Van Cleef & Arpels and more

A dazzling high jewellery watch and 2 very different collections provide stand-out pieces to suit anyone’s style.

Roxanne First’s Bubblegum by RF collection strikes a quirky note. Photo: Handout
Hong Kong

How Style by SCMP celebrated 20 years with Hong Kong’s top tastemakers

Vivienne Tam, Kevin Poon, Elva Ni, Grace Chan and other Hong Kong stars gathered at Grand Majestic Sichuan to celebrate 20 years of Style.

Style Edit

Style Edit: Breguet CEO Gregory Kissling on the brand’s 250-year heritage

To mark 250 years of horological excellence, Kissling spent 2025 on a global tour to showcase Breguet’s innovation and legacy.

Fashion

In conversation: Bohan Qiu and Ian Hylton on Chinese luxury fashion

Hylton is known for his eponymous label as well as his work on the brand Ms Min, while Qiu is the founder of Shanghai PR agency Boh Project.

Bohan Qiu (left) and Ian Hylton at the latter’s in-house residency at Rosewood Hong Kong’s Beaureguards boutique. Photo: Alexander Mak
Fashion

How Bad Bunny rocked the Super Bowl halftime show with his fashion choices

The Puerto Rican rapper delivered a Spanish-only set, while Lady Gaga – in a blue dress by Luar – performed the only English lines of the show.

Puerto Rican star Bad Bunny sang only in Spanish for his Super Bowl halftime performance on Sunday. Photo: TNS
SCMP

Celebrate with us as Style by SCMP turns 20

This year marks two decades of luxury lifestyle, fashion, watches, jewellery – and celebrities from Shu Qi to Eileen Gu and Simu Liu gracing our covers.

Style Edit

Style Edit: 5 things you didn’t know about Louis Vuitton’s Monogram

Over 100 years on, the LV Monogram has become one of the world’s most durable and recognisable motifs – but how was it created?

Fashion

Want to look effortlessly chic? Time to master the art of the sweater drape

From the Dior, Chanel and Loewe SS26 runways to the wardrobes of Meghan Markle and Bridgerton’s Nicola Coughlan, the preppy-style tied sweater trend is taking over.

Chanel ambassador Gracie Abrams nonchalantly perfected the look during Paris Fashion Week in October 2025. Photo: Reuters
Fashion

How Moncler’s Remo Ruffini transformed the brand into a luxury powerhouse

Known for its A-list collaborations, the brand has worked with everyone from A$AP Rocky and Pharrell Williams, to Jonathan Anderson and Rick Owens.

Remo Ruffini, the chairman of Moncler. Photo: Handout
Celebrity style

How to Style like Hollywood’s best hairstylists and make-up artists

These hairstylists and make-up artists to the stars work with the likes of the Kardashians, Hailey Bieber, Beyoncé and J.Lo.

Fashion

Meet Stephanie Cavalli, the 49-year-old model who opened Chanel’s show

Viral stars Alex Consani, Awar Odhiang and Bhavitha Mandava turned heads at Matthieu Blazy’s show – but all eyes were on the silver-haired Cavalli.

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Fame and celebrity

Meet Florence Hunt, who plays Hyacinth on Netflix’s Bridgerton

The 19-year-old British star, who started off in commercials including one for Apple’s iPhone 7, is set to make her feature film debut this year.

Florence Hunt plays the youngest of the eight Bridgerton siblings in the Netflix series. Photo: Handout
Photography

Milan’s most stylish: a photographer’s view of the city’s best dressed

Shots of Miuccia Prada, Luciano Barbera and the late Giorgio Armani and Franca Sozzani vie with those of ordinary people in The Sartorialist’s coffee-table book for Taschen.

Celebrity style

Nicola Peltz Beckham’s 6 top fashion collaborations

Brooklyn Beckham’s wife has been a talking point amid his feud with his parents – find out more about the billionaire heiress’ top fashion tie-ins.

Fame and celebrity

Q&A | Olivia Dean opens up about her Cartier collaboration and music

The Grammy-winning British singer, known for hits like ‘Man I Need’ and ‘So Easy (To Fall in Love)’, talks about the Clash de Cartier line, music and more.

Olivia Dean’s effortless elegance makes her a perfect fit for Cartier. Handout
Fashion

6 sleek Winter Olympics and Paralympic Games fashion collaborations in 2026

From Adidas x Team GB and Lululemon x Team Canada, to Ralph Lauren x Team USA, these are the chicest kits we’ll be seeing in Milano Cortina.

Le Coq Sportif is working with the French team, while Ralph Lauren is designing for Team USA. Photos: @lecoqsportif, @ralphlauren/Instagram
Celebrity style

The Grammys 2026 red carpet: looks that stunned and sparked conversation

The Katseye crew all wore Ludovic de Saint Sernin gowns, but the most buzzed-about look is certainly Chappell Roan’s sheer Mugler dress.

Fame and celebrity

Q&A | Former Olympian Shaun White on life after pro snowboarding

We caught up with the Moncler Grenoble ambassador at the brand’s Aspen show to chat about his viral Central Park stunt and projects The Snow League and Whitespace.

videocam
Fashion

Moncler Grenoble unveils its fall/winter 2026 collection in Aspen

Shaun White, Emily Ratajkowski, Orlando Bloom and Adrien Brody were also present at the star-studded show in the Rocky Mountains.

Kevin Costner and Jennie from Blackpink were among the celebrities at the Moncler Grenoble fall/winter 2026 runway show in Aspen, Colorado. Photos: Handout
Style Edit

Style edit: Bulgari's latest watches and B.zero1 jewellery

The maison’s new creations approach romance in the joyous spirit of the 1950s and 60s, channelling the dolce vita era.

The Bulgari B.zero1, inspired by the shape of Rome’s Colosseum, was originally created in 1999 and has seen many dazzling new iterations since. Photo: Handout
Timepieces

Keep watch over your precious timepieces with a luxury storage box

Ensure your precious pieces are safely stored when not in use, with a specially designed box crafted from gorgeous materials.

High Jewellery

Jewellery for Gen Z: younger buyers want bold, artistic pieces that tell a story

From Chopard’s dancing diamonds to Van Cleef & Arpels’ musical watches, storytelling jewels paved the way for creations by Feng J and Austy Lee.

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