10 independent luxury hotel chains from around the world to have on your radar

Oct 28 , 2025

The Hôtel Barrière L’Hermitage La Baule in France. Photo: Handout

Italy’s Adler, France’s Airelles and Barrière, Britain’s The Hoxton, Palisociety from the US and Raas from India all offer hotels with a more individual and local vibe

Had enough of swish but samey high-end hotel chains? These days it can be quite difficult to tell one stay from another, even at the luxury end of the market. Clearly enough people have noticed as there is now an increasing number of smaller chains whose properties reflect more local flavour, and who offer a homelier and more personal touch.

If this sounds more your style, then look out for these names when booking your next getaway.

Aethos Hotels

Aethos Monterosa in the Italian Alps. Photo: @aethos/Instagram

Known for its mindful hospitality concept, this experience-driven brand especially targets millennials.

Adler Spa Resorts & Lodges

The Adler Sicilia in Sicily, Italy. Photo: Alex Filz

Nature leads the way for this family-founded Italian brand, with breathtaking properties that centre around wellness, food and sustainability.

Airelles

With just six properties in France, Airelles takes hospitality to new heights with a focus on opulent accommodation, incredible food and wine, and curated experiences.

Barrière

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