Easter box office takings twice that of 2025 break despite exodus of Hongkongers
Local cinemas earn HK$25.93 million in first four days of holiday, double the figure year on year from the 2025 Easter break
Cinema box office takings in Hong Kong over the first four days of the Easter break more than doubled year on year, reaching HK$25.93 million (US$3.31 million) compared with HK$12.75 million over the same period in 2025, despite a holiday exodus.
According to the Immigration Department, residents made around 2.13 million outbound and 1.81 million inbound trips between Good Friday and Monday, resulting in a net outflow of 319,173. For the five-day break to Tuesday, Hongkongers made 2.56 million inbound and 2.37 million outbound trips, resulting in a net inflow of 193,136.
In total, 6.27 million inbound and outbound passenger trips were made, slightly fewer than the department’s projection of 6.44 million.
“[A few] critically acclaimed films attracted families to go to cinemas, which we hope can stimulate the market and drive box office growth,” said Hong Kong Box Office Limited, a subsidiary of the Hong Kong Motion Picture Industry Association and the Hong Kong Theatres Association.
This year’s Easter holiday was longer than last year’s by a day and overlapped with China’s three-day Ching Ming Festival between Saturday and Monday.
From Good Friday to Monday, the highest-grossing film was animated adventure comedy The Super Mario Galaxy Movie, which took in HK$13.19 million over the four days and a total of HK$20.43 million between April 1 and April 7. The sci-fi film Project Hail Mary and Disney and Pixar’s Hoppers were also major draws.
Night King, a nightlife drama starring Dayo Wong Tze-wah and singer Sammi Cheng Sau-man, was the most popular Hong Kong film, taking in HK$1.54 million over the first four days of the break and HK$107.2 million from its premiere on February 17 to April 7. It was followed by crime drama We’re Nothing at All and sci-fi comedy Ciao UFO.