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RedNote

(小红书)

RedNote
小红书
RedNote is a Chinese social media platform that has grown in popularity worldwide. Also known as Xiaohongshu, which means "little red book", it was launched in 2013 and is based in Shanghai.
Two tourists from China’s Jilin province show their RedNote accounts on their mobile phones as they visit the Forbidden City in Beijing on July 11, 2026. The platform, also known as Xiaohongshu, has shaken up the tourism industry in China, where domestic travel is booming to record levels. Photo: AFP
China travel

‘Indispensable to me’: how RedNote has taken over China’s travel scene

Chinese lifestyle app RedNote is now the first place to which many younger travellers turn to seek inspiration, one expert says.

Malaysia

How Malaysia’s tourist board plans to entice Chinese travellers

Malaysia

Why Malaysia’s tourism boom lives and dies on a Chinese app

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The Future of Marketing in Asia

China’s digital platforms redefine global marketing strategies

The mainland’s app ecosystem integrates content, discovery and transaction into a single and seamless experience.

Social networking and e-commerce app RedNote is viewed by Chinese consumers as a search engine and trust-builder. Photo: AFP
The Future of Marketing in Asia

The art of persuasion enters the AI era

Content creators have risen to eclipse traditional ad formats, but now, as AI takes centre stage, the battle for authenticity is on.

Fifa World Cup 2026

Notorious Chinese ref shows ‘playful’ side as RedNote signs World Cup TV deal

Best known for his strict handling of unruly players, Ma Ning’s new social media account has drawn plenty of attention from football fans.

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Social media

Video | Corporate billionaires are China’s newest influencers

EV executives such as Xiaomi’s Lei Jun and NIO’s William Li have live-streamed themselves on road trips featuring their brands’ vehicles.

Corporate billionaires are China’s latest live-streaming influencers
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Tourism

The Instagram effect: an Italian village is paying the price for being too pretty

Santa Maddalena, a photogenic village in the Italian Dolomites, has to endure hordes of unruly visitors showing up just to take a photo.

China technology

Opinion | ‘Becoming Chinese’ memes reflect a world shaped by China’s ascent

The memes are really about how deeply global digital life is embedded in Chinese-built systems – and how comfortable young people are with that.

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Food and Drinks

Old-fashioned cookbooks remain popular, including with many professional chefs

Social media may be awash with recipes, but book fans cite their appreciation for high-quality narratives and photography in a tangible form.

Although most people get their recipes online these days, many of us still appreciate a good recipe tome -- like this Le Creuset cookbook, published by Assouline. Photo: Handout
TikTok

Are China’s social media apps the soft power play to win over the West?

After the US migration to RedNote, experts say transforming engagement into influence will require a ‘light touch’ from Beijing.

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Illustration: Henry Wong

Video | Taiwan bans mainland app RedNote

Many users and opposition politicians accuse Taiwan’s ruling party of overreach and damaging island’s reputation for open internet access.

Taiwan

Taiwan blocks mainland Chinese platform RedNote citing ‘high fraud risk’

Island’s digital affairs ministry says five Chinese apps collect sensitive data, access biometric functions and ‘extract system information’.

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China property

Shanghai launches clampdown on property market doom-mongering

City’s internet regulators shut down 70,000 accounts in a ‘special campaign’ against pessimistic content as real estate jitters continue.

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Shanghai has launched a “special campaign” against online content that talks down the property market. Photo: Shutterstock
E-commerce

AI puts wind in the sales of Singles’ Day as Alibaba and JD.com hit retail records

From algorithmic promotions to AI chatbots, Alibaba and JD.com use new tools to hit Singles’ Day records and defy a sluggish economy.

People walk by a billboard promoting Tmall’s Singles’ Day sale at a popular shopping district in Beijing. Photo: AP
Singapore

Chinese tourists flock to Singapore for ‘da ka’ moments, despite the high prices

For China’s social-media-savvy travellers, Singapore is a dream destination – until they discover the eye-watering cost of living.

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ByteDance

China warns ByteDance, Alibaba platforms in latest content crackdown

The internet regulator accuses ByteDance’s Jinri Toutiao and Alibaba’s UCWeb of displaying undesirable content.

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Censorship in China

Kuaishou, Weibo warned as China cracks down on trending topics

The cyber regulator’s actions follow similar actions targeting lifestyle social media platform RedNote.

Kuaishou is China’s second-most popular short video platform. Photo: Shutterstock
Internet

Value of Instagram-style Xiaohongshu hits US$31 billion in GSR’s books

The valuation came to light through portfolio documents distributed by a GSR Ventures Management unit.

Artificial intelligence

China’s social media sites rush to abide by AI-generated content labelling law

The law requires explicit and implicit labels for AI-generated text, images, audio, video and other virtual content.

Health in China

China cracks down on fake medical advice with new rules for health influencers

Industry suggests more than 92 per cent of China’s 1.07 billion short-video users consume health-related information online.

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Authorities in China say they are concerned by blurred lines between medical advertising, genuine health education and medical information. Photo: Getty Images
Apple

Apple joins China’s RedNote platform ahead of iPhone 17 launch

The RedNote account has amassed more than 200,000 followers since the company’s first post on Saturday.

A woman walks past an Apple store in Beijing on April 3, 2025. Photo: AFP
Apple

Apple eyes Douyin Pay for China App Store while speculation swirls on new iPhone

The potential addition of Douyin Pay to Apple’s China App Store reflects the continued growth of mobile payment services in the country.

Wellness

Obsessed with AI ASMR videos? How they’re captivating social media users

AI-generated ASMR videos are taking over the existing ASMR trend, offering creative content that provides stress relief for many.

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Asian cinema: Hong Kong film

‘Nazi salute’ trend on Chinese social media is not what you might think

The trend, seen on RedNote, Douyin and Reddit, is a tribute to the villainous Crow from Hong Kong’s Young and Dangerous film series.

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A user shares his tribute to the Young and Dangerous character Crow, in which he is seen performing his iconic greeting in front of Hong Kong’s Wan Chai MTR station, on Douyin in a post in late June. Photo: Douyin/chs602468854
Artificial intelligence

How a Chinese AI start-up helps Nike, Gap, Urban Revivo predict fashion trends

Hangzhou Zhiyi Technology’s operations reflect how AI adoption in mainland China is expanding and transforming various industries.

Hangzhou Zhiyi Technology provides clients with data-driven analysis of fashion market trends, based on style and sales data gathered from major shopping and social-media sites. Photo: Shutterstock
Artificial intelligence

RedNote says its new open-source AI model bests DeepSeek in Chinese

The company, known for its Instagram-like platform, on Friday unveiled dots.llm1, a mixture-of-experts large language model.

China technology

China’s RedNote sees valuation soar with backing from GSR Ventures

The social media platform has garnered traction among investors following the Chinese government’s pledge to support private firms.

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