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Remarketing

BySCMP Advertising+

Remarketing

Chris Kyme is the co-founder & creative director of Kymechow.

Growth Conversation: Chris Kyme on the local pioneers of the HK advertising industry

Guest article from contributor Chris Kyme. Kyme is a co-founder & creative director and well-known figure in the Asian advertising sector. Kyme reflects on the advertising greats that inspired a new generation of local creatives to learn their craft.

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The Superpowers Kids Need in an AI‑Shaped Future: Curiosity, Creativity & Character

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The Live Conversation: how talent and capital are powering Asean’s AI ambitions

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The Live Conversation: how cross-sector collaboration is powering Southeast Asia’s growth in 2026

SCMP’s China Conference Southeast Asia highlights leadership across sovereign investment, banking and technology sectors.

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China Conference: Southeast Asia 2026, The St Regis, Jakarta

The Live Conversation: Shaping the future of inclusion at Hong Kong inclusion summit 2026

What began as a modest virtual gathering has now grown into a multi-market platform that drives business dialogue throughout the Asia-Pacific region.

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2026 Marketing Predictions from HSBC’s Cheuk Shum

For HSBC, blending heritage with contemporary culture and data with the human touch isn’t a contradiction – it’s a necessity for growth.

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2026 Marketing Predictions from Black Sheep Restaurants’ Founder Syed Asim Hussain

As brands prepare for another year of shifting consumer expectations, Hussain urges a focus on stories, people and the “lived experience”

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Kevin Huang, chief operating officer, SCMP and Syed Asim Hussain, founder, Black Sheep Restaurants

The Growth Conversation: AIA Hong Kong & Macau’s Rita Wong.

Rita Wong’s journey and success show us what’s possible when businesses embrace teamwork, continuous learning, and diversity.

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The Growth Conversation: S4Capital’s Sir Martin Sorrell

Advertising titan, Sir Martin Sorrell, reflects on the future of marketing, and why Chinese brands need to master the art of storytelling.

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The Growth Conversation: Manulife Hong Kong & Macau’s Celia Ling

Celia Ling of Manulife shares with us how through customer-centricity, innovation and data, marketing can transform the insurance industry.

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llustration: David Despau

The Live Conversation: Hong Kong-Asean Summit 2025

Summit highlights Asean region’s vast opportunities for businesses ready to innovate and collaborate.

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Hong Kong - Asean Summit 2025 speakers and partners.

The Growth Conversation: InvestHK’s Edith Wong

Edith Wong’s journey as chief marketing officer at Invest Hong Kong (InvestHK) proves that effective marketing transcends simple promotion

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The Growth Conversation: McDonald’s Hong Kong’s Tina Chao

Chao has transformed McDonald’s Hong Kong into a cutting-edge brand that speaks directly to Gen Z. She believes professional success is about curiosity, resilience, bravery and a willingness to take risks.

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The Live Conversation: SCMP’s China Conference Hong Kong 2025

SCMP’s industry-leading conference brings together more than 1,000 registrants from around the globe to share and discuss insights on how Hong Kong can leverage its enviable position as a superconnector between China and the world.

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The Live Conversation: SCMP’s China Conference Hong Kong 2025

How resilient brands grow in volatile times

SCMP Advertising+ partners with Ipsos to launch its 2025 brands study and build the case for investing in brand marketing in volatile times.

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The Growth Conversation: Tai Kwun’s Kitty Wong

Wong’s marketing journey began in the fast-paced advertising world, taking her to the role of cultural innovator at Tai Kwun. She encourages younger professionals to take ownership of their challenges and embrace growth opportunities.

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The Growth Conversation: Galaxy Entertainment Group’s Jeremy Walker

Marketing leader Walker explains how the evolution of Macau and the Greater Bay Area has required new ideas and approaches to engage consumers.

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2025 Marketing Predictions from Standard Chartered Bank’s Haymans Fung

Fung has some advice for marketers navigating the year ahead: “Make sure your marketing strategy is truly aligned with the business strategy. Talk to your stakeholders, understand the gaps and opportunities and ensure your work is solving real problems for the company.”

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Kevin Huang, chief operating officer, SCMP and Haymans Fung, global head of wealth and retail bank marketing, and head of wealth and retail bank marketing Hong Kong at Standard Chartered Bank

Marketing Predictions for 2025 from AIA Hong Kong and Macau’s Melissa Wong

Wong names the return of the AIA Carnival, and its ability to promote meaningful connections, as a standout moment of 2024 AIA’s marketing efforts in 2025 will focus on breaking down stereotypes and promoting a holistic approach to health and wellness

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2025 Marketing Predictions from HSBC Hong Kong’s Cheuk Shum

Reflecting on 2024, Shum calls it a landmark year for HSBC’s marketing team. His team executed a series of groundbreaking campaigns that pushed the boundaries of traditional banking marketing. Shum describes the coming year as a “transformative” one where HSBC will continue to evolve and reinvent its marketing approach.

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The Growth Conversation: Prudential PLC's Jacqueline Choi

A strong focus on innovation and business impact has been a guiding principle for Choi’s career at some of Hong Kong’s top financial institutions.

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Illustration: David Despau

The Growth Conversation: UOB’s Marietta Li

UOB’s Marietta Li believes that a winning formula for marketing success lies in being purpose-driven — delivering activities led by a broader objective than just selling a product or making a short-term profit. For aspiring marketers looking to follow in Li’s footsteps, her message is clear: embrace creativity, cultivate adaptability and never lose sight of the bigger picture.

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Illustration: David Despau

The Growth Conversation: HSBC’s Brian Hui

Brian Hui, managing director and head of customer propositions and marketing for wealth and personal banking (WPB) Hong Kong, HSBC, talks about driving innovation by championing a more strategic, customer-centric approach to marketing, Hui has helped the legacy brand into a nimble innovator. Hui names four types of behaviour that he believes will never change: customers will continue to want more choices; lower prices with the same or better quality; speed and convenience; and the authenticity of a product experience. He names these behaviours as a foundation for decision-making and corporate strategy.

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The Growth Conversation: Hong Kong Science and Technology Parks Corporation’s Hilda Chan

The newly promoted chief marketing officer, Hong Kong Science and Technology Parks Corporation (HKSTP), is on a mission to help rewrite Hong Kong’s innovation and technology narrative. Chan argues that marketing today needs to take a seat at the table and persuade corporations that it has the power to drive value and lead change.

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The Growth Conversation: Macao Government Tourism Office's Frederico So

With more than two decades of experience witnessing the rapid transformation of Macau into a cosmopolitan city, So has seen how marketing is instrumental in shaping the images, products and services of today’s Macau. Empathy, a global mindset along with strategic partnership and collaboration are key for success.

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Illustration: David Despau

How to grow your brand in Hong Kong and beyond

SCMP Advertising+ partners with WARC, the leading global authority on marketing effectiveness, to launch new insights on brand marketing with a series of events

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SCMP: At the Heart of Hong Kong’s International Story

South China Morning Post announces a new campaign, shining light on the partners and people transforming Hong Kong’s global image

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Why organisations invest in branded content – and how to find the winning formula.

Industry leaders and influencers gather to share their insights on the power of branded content at a breakfast event titled “Embracing #Ad”. The event challenged the audience to think about what it means to deploy a successful branded content campaign and how marketers can maximise their returns.

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