TOPIC

Remarketing

BySCMP Advertising+

Remarketing

Kevin Huang, chief operating officer, SCMP and Syed Asim Hussain, founder, Black Sheep Restaurants

2026 Marketing Predictions from Black Sheep Restaurants’ Founder Syed Asim Hussain

As brands prepare for another year of shifting consumer expectations, Hussain urges a focus on stories, people and the “lived experience”

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The Growth Conversation: AIA Hong Kong & Macau’s Rita Wong.

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The Growth Conversation: S4Capital’s Sir Martin Sorrell

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The Growth Conversation: Manulife Hong Kong & Macau’s Celia Ling

Celia Ling of Manulife shares with us how through customer-centricity, innovation and data, marketing can transform the insurance industry.

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llustration: David Despau

The Live Conversation: Hong Kong-Asean Summit 2025

Summit highlights Asean region’s vast opportunities for businesses ready to innovate and collaborate.

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The Growth Conversation: InvestHK’s Edith Wong

Edith Wong’s journey as chief marketing officer at Invest Hong Kong (InvestHK) proves that effective marketing transcends simple promotion

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The Growth Conversation: McDonald’s Hong Kong’s Tina Chao

Chao has transformed McDonald’s Hong Kong into a cutting-edge brand that speaks directly to Gen Z. She believes professional success is about curiosity, resilience, bravery and a willingness to take risks.

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Illustration: David Despau

The Live Conversation: SCMP’s China Conference Hong Kong 2025

SCMP’s industry-leading conference brings together more than 1,000 registrants from around the globe to share and discuss insights on how Hong Kong can leverage its enviable position as a superconnector between China and the world.

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How resilient brands grow in volatile times

SCMP Advertising+ partners with Ipsos to launch its 2025 brands study and build the case for investing in brand marketing in volatile times.

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The Growth Conversation: Tai Kwun’s Kitty Wong

Wong’s marketing journey began in the fast-paced advertising world, taking her to the role of cultural innovator at Tai Kwun. She encourages younger professionals to take ownership of their challenges and embrace growth opportunities.

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Illustration: David Despau

The Growth Conversation: Galaxy Entertainment Group’s Jeremy Walker

Marketing leader Walker explains how the evolution of Macau and the Greater Bay Area has required new ideas and approaches to engage consumers.

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Illustration: David Despau

2025 Marketing Predictions from Standard Chartered Bank’s Haymans Fung

Fung has some advice for marketers navigating the year ahead: “Make sure your marketing strategy is truly aligned with the business strategy. Talk to your stakeholders, understand the gaps and opportunities and ensure your work is solving real problems for the company.”

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Marketing Predictions for 2025 from AIA Hong Kong and Macau’s Melissa Wong

Wong names the return of the AIA Carnival, and its ability to promote meaningful connections, as a standout moment of 2024 AIA’s marketing efforts in 2025 will focus on breaking down stereotypes and promoting a holistic approach to health and wellness

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2025 Marketing Predictions from HSBC Hong Kong’s Cheuk Shum

Reflecting on 2024, Shum calls it a landmark year for HSBC’s marketing team. His team executed a series of groundbreaking campaigns that pushed the boundaries of traditional banking marketing. Shum describes the coming year as a “transformative” one where HSBC will continue to evolve and reinvent its marketing approach.

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Kevin Huang, chief operating officer, SCMP and Cheuk Shum, head of marketing, Wealth and Personal Banking, HSBC Hong Kong

The Growth Conversation: Prudential PLC's Jacqueline Choi

A strong focus on innovation and business impact has been a guiding principle for Choi’s career at some of Hong Kong’s top financial institutions.

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Illustration: David Despau

The Growth Conversation: UOB’s Marietta Li

UOB’s Marietta Li believes that a winning formula for marketing success lies in being purpose-driven — delivering activities led by a broader objective than just selling a product or making a short-term profit. For aspiring marketers looking to follow in Li’s footsteps, her message is clear: embrace creativity, cultivate adaptability and never lose sight of the bigger picture.

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The Growth Conversation: HSBC’s Brian Hui

Brian Hui, managing director and head of customer propositions and marketing for wealth and personal banking (WPB) Hong Kong, HSBC, talks about driving innovation by championing a more strategic, customer-centric approach to marketing, Hui has helped the legacy brand into a nimble innovator. Hui names four types of behaviour that he believes will never change: customers will continue to want more choices; lower prices with the same or better quality; speed and convenience; and the authenticity of a product experience. He names these behaviours as a foundation for decision-making and corporate strategy.

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The Growth Conversation: Hong Kong Science and Technology Parks Corporation’s Hilda Chan

The newly promoted chief marketing officer, Hong Kong Science and Technology Parks Corporation (HKSTP), is on a mission to help rewrite Hong Kong’s innovation and technology narrative. Chan argues that marketing today needs to take a seat at the table and persuade corporations that it has the power to drive value and lead change.

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Illustration: David Despau

The Growth Conversation: Macao Government Tourism Office's Frederico So

With more than two decades of experience witnessing the rapid transformation of Macau into a cosmopolitan city, So has seen how marketing is instrumental in shaping the images, products and services of today’s Macau. Empathy, a global mindset along with strategic partnership and collaboration are key for success.

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How to grow your brand in Hong Kong and beyond

SCMP Advertising+ partners with WARC, the leading global authority on marketing effectiveness, to launch new insights on brand marketing with a series of events

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SCMP: At the Heart of Hong Kong’s International Story

South China Morning Post announces a new campaign, shining light on the partners and people transforming Hong Kong’s global image

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Angelle Siyang-Le, director of Art Basel Hong Kong.

Why organisations invest in branded content – and how to find the winning formula.

Industry leaders and influencers gather to share their insights on the power of branded content at a breakfast event titled “Embracing #Ad”. The event challenged the audience to think about what it means to deploy a successful branded content campaign and how marketers can maximise their returns.

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Left, (from left to right): Nick Jones, executive producer (video) at Morning Studio, SCMP; Kevin Huang, chief operating officer, SCMP; Michala Sabnani, executive director at Morning Studio, SCMP; Jazzie Sillona, filmmaker, video creator; Haymans Fung, managing director, head of marketing, wealth and retail banking & head of global partnerships marketing, Standard Chartered Bank; and Derek Tang, travel photographer, video creator.

What it takes to be a CMO today: resilience, agility, and adaptability

When it comes to taking on a marketing leadership role, resilience, agility and adaptability are among the qualities needed to tackle the marketing challenges brands face in a constantly changing business landscape.

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Why Meaningful Partnerships Is Key to Building Trust in 2024

AI-generated content is becoming more frequently used, but so are concerns about the risk of misinformation, ethics and trust.

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Why Customer Experiences Are Critical to 2024 Marketing Success

In today’s rapidly changing media landscape, businesses must constantly innovate and find new ways to engage their target audiences to create lasting brand memories.

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Kevin Huang, chief operating officer, SCMP and Jacqueline Choi, head of marketing, Prudential Hong Kong Limited.

Marketing in 2024: Balancing Digital and AI Investments with the Human Touch

Businesses and brands no longer having the choice to evade the influence of AI, Big Data and other technological advancements if they want to achieve enduring success

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Marketing in 2024: Balancing Digital and AI Investments with the Human Touch

Advertising Titan Sir Martin Sorrell Urges Better Communication to Align Perceptions with Reality in Hong Kong

Founder of WPP, the world’s largest advertising and PR Group, who now heads S4 Capital, reflects on 2023 and the coming year.

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Celebrating 120 years of Hong Kong’s international story

The South China Morning Post has opened a pop-up exhibition at Landmark Atrium, Central, celebrating the newspaper’s 120 years of heritage and Hong Kong’s future

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Help preserve 120 years of quality journalism.

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