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Swatch Group

Swatch Group
The latest news and top stories on Swatch Group. A leading entity in the luxury goods and watchmaking sector, Biel/Bienne Switzerland based Swatch Group specialises in manufacturing and selling finished watches, jewellery, movements and components. They primarily serve a global market across all price segments from basic to luxury. Notable for being the world’s largest watchmaking group, Swatch Group revived the Swiss watch industry and maintains significant production in Switzerland. Despite some market challenges, it has seen growth in North America India and the Middle East. Their overall business focus is on innovation diversification and vertical integration.
Timepieces

May’s hottest watch moments and major new releases

An unlikely pocket watch tie-up went viral, Kevin Hart dazzled with luxury watches at his Netflix roast, and Omega released a James Bond special.

Video | Swatch ‘Royal Pop’ pocket watch launch sparks global frenzy

‘People got crazy’: Swatch’s US$400 Royal Pop watch and drop-culture madness

videocam

Style Edit: Swatch and Audemars Piguet unveil Royal Pop pocket watches

The 2 iconic Swiss brands collaborated on these brash watches-on-a-lanyard, which are multicoloured mash-ups of the Royal Oak and Pop collections.

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