TOPIC

Generation Alpha

The latest news, analysis and opinion on Generation Alpha. In-depth analysis, industry insights and expert opinion.

Gen Alpha children are influencing household spending earlier than previous generations. Photo: Jocelyn Tam

Good Schools Guide

Hong Kong’s Gen Alpha is learning about managing money

Financial literacy is being shaped at home, in classrooms and through gamified tools in a bid to help children make smarter money choices.

10 Jul 2026 - 2:05PM

Michael Jackson

Meet Juliano Valdi, who plays a young Michael Jackson in Michael

28 Apr 2026 - 6:00PMvideocam

Fame and celebrity

Meet Charlotte Mellington, who plays young Catherine in Wuthering Heights

22 Feb 2026 - 6:00PM

Icons and Influencers

Meet Taylen Biggs, the 12-year-old influencer who interviews celebrities

The fashion prodigy with 2 million Instagram followers was only 18 months old when she modelled for the Kardashians’ kids clothing line – and just featured in Zootopia Two.

8 Jan 2026 - 6:00PM

Taylen Biggs is a social media influencer who rubs shoulders with Hollywood A-listers ... and she’s only 12. Photo: @taylenbiggs/Instagram

Fame and celebrity

Meet Jake Connelly, who plays Derek Turnbow in Stranger Things

The 13-year-old fan favourite, who was in commercials before his big break, had to keep his involvement in the series a secret for 18 months.

2 Jan 2026 - 4:51PM

Jewellery

Gen Alpha’s taste for jewellery charms and birthstones

Jewellers Daniel Beecken and Zena K’dor talk trends, as today’s kids and tweens move on from Taylor Swift’s home-made friendship bracelets.

8 Dec 2025 - 7:00PM

Good Schools Guide

Gen Alpha’s ‘brain rot’ is reshaping language and baffling parents

Teachers are adapting to engage students – but with caution – while experts share insights on this rapidly evolving digital dialect.

5 Dec 2025 - 6:00AM

Parents and teachers struggle to keep up with hyper-viral slang used by children today. Illustration: Charlene Man

Beauty

Meet Taiwan-born beauty influencer Katie Fang, who parties with Rihanna

The viral TikTok sensation has worked with Caudalie, Mugler and Too Faced – but how did she get so famous in the first place?

5 Oct 2025 - 8:00AM

American cinema

Want to get Gen Alpha into cinemas? Why video games are the key

Seven of the top 10 entertainment franchises trending with Gen Alpha movie-goers are video game properties like Roblox and Minecraft.

4 Sep 2025 - 3:15PM

Gen Z

Bye, AirPods? Gen Z’s love affair with the retro charm of wired earphones

Apple’s AirPods launch in 2016 prompted Samsung and LG to create wireless earbuds of their own ... but now wired earphones are making a comeback.

27 Aug 2025 - 10:00PM

Blackpink’s Jennie drew attention when she posted a photo of herself wearing wired earphones on social media last week. Photo: @jennierubyjane/ Instagram

Investing

Here’s why you should be getting your next investment tip from your tween

From the latest TikTok craze to the make-up your Gen Alpha child is into, the hottest new investment prospect may be right under your nose.

27 Aug 2025 - 11:25AM

Gen Alpha’s obsession with Labubu toys has seen its manufacturer, Pop Mart International Group Ltd’s, shares hit record highs. Photo: AFP

Internet Culture

Video | The ‘Gen Z stare’ explained

Expressionless, blank reactions among young people in various social situations became a point of contentious debate on TikTok and have spilled over to Chinese social media apps.

21 Aug 2025 - 8:00AM

Gen Z

Language Matters | You may hate words like ‘skibidi’, but they define Gen Z and Gen Alpha

It would not be very demure of you to whine about Gen Z/Alpha slang like ‘rizz’ or ‘skibidi’ – these are words shaped by shared experiences.

12 Jan 2025 - 8:15AM

Wellness

Does your child have OCD? An expert shares what to look for, how to help

Her five-year-old son’s repetitive behaviour and temper tantrums led child psychologist Emily Becker-Haimes to realise he had obsessive-compulsive disorder. She gives advice for parents in the same boat.

27 Aug 2024 - 4:15PM

Parenting a child with obsessive-compulsive disorder comes with unique challenges. Clinical psychologist for children Emily Becker-Haimes shares her own experience living with a son with OCD, and gives advice for parents in a similar situation. Photo: Shutterstock

Fashion

Like Hello Kitty on steroids: decora fashion subculture’s return

Decora, a fashion subculture popular in the Harajuku district in Tokyo that had fallen out of favour by the end of the 2010s, is seeing a resurgence thanks to a new generation who network online.

21 May 2024 - 12:52PMvideocam

Three participants of a recent Neo-Decora Kai event in Harajuku, Tokyo. Decora, a fashion subculture that had fallen out of favour by the end of the 2010s, is seeing a resurgence. Photo: Jonathan Vit

Celebrity children

Who is Owen Wilson’s daughter Lyla – and why hasn’t he ever met her?

Wilson was just spotted making a rare appearance with his two sons, Ford, 13, and Finn, 10, on Saturday – but his reportedly estranged daughter Lyla was not there

26 Apr 2024 - 4:00AM

TikTok

‘Everyone on the internet is really scared of Gen Alpha’ – why is that?

Generation Alpha, the children of millennial parents, make up more than quarter of the world’s population – and there are concerns that these kids are not ‘all right’.

30 Mar 2024 - 6:15PM

Help preserve 120 years of quality journalism.

SUPPORT NOW