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Generation Alpha
The latest news, analysis and opinion on Generation Alpha. In-depth analysis, industry insights and expert opinion.
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Jewellery
Gen Alpha’s taste for jewellery charms and birthstones
Jewellers Daniel Beecken and Zena K’dor talk trends, as today’s kids and tweens move on from Taylor Swift’s home-made friendship bracelets.
8 Dec 2025 - 7:00PM
Good Schools Guide
Gen Alpha’s ‘brain rot’ is reshaping language and baffling parents
5 Dec 2025 - 6:00AM
Beauty
Meet Taiwan-born beauty influencer Katie Fang, who parties with Rihanna
5 Oct 2025 - 8:00AM
American cinema
Want to get Gen Alpha into cinemas? Why video games are the key
Seven of the top 10 entertainment franchises trending with Gen Alpha movie-goers are video game properties like Roblox and Minecraft.
4 Sep 2025 - 3:15PM
Gen Z
Bye, AirPods? Gen Z’s love affair with the retro charm of wired earphones
Apple’s AirPods launch in 2016 prompted Samsung and LG to create wireless earbuds of their own ... but now wired earphones are making a comeback.
27 Aug 2025 - 10:00PM
Investing
Here’s why you should be getting your next investment tip from your tween
From the latest TikTok craze to the make-up your Gen Alpha child is into, the hottest new investment prospect may be right under your nose.
27 Aug 2025 - 11:25AM
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Internet Culture
Video
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The ‘Gen Z stare’ explained
Expressionless, blank reactions among young people in various social situations became a point of contentious debate on TikTok and have spilled over to Chinese social media apps.
21 Aug 2025 - 8:00AM
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Gen Z
Language Matters
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You may hate words like ‘skibidi’, but they define Gen Z and Gen Alpha
It would not be very demure of you to whine about Gen Z/Alpha slang like ‘rizz’ or ‘skibidi’ – these are words shaped by shared experiences.
12 Jan 2025 - 8:15AM
Wellness
Explainer
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Does your child have OCD? An expert shares what to look for, how to help
Her five-year-old son’s repetitive behaviour and temper tantrums led child psychologist Emily Becker-Haimes to realise he had obsessive-compulsive disorder. She gives advice for parents in the same boat.
27 Aug 2024 - 4:15PM
Fashion
Like Hello Kitty on steroids: decora fashion subculture’s return
Decora, a fashion subculture popular in the Harajuku district in Tokyo that had fallen out of favour by the end of the 2010s, is seeing a resurgence thanks to a new generation who network online.
21 May 2024 - 12:52PM
videocam
Celebrity children
Who is Owen Wilson’s daughter Lyla – and why hasn’t he ever met her?
Wilson was just spotted making a rare appearance with his two sons, Ford, 13, and Finn, 10, on Saturday – but his reportedly estranged daughter Lyla was not there
26 Apr 2024 - 4:00AM
TikTok
‘Everyone on the internet is really scared of Gen Alpha’ – why is that?
Generation Alpha, the children of millennial parents, make up more than quarter of the world’s population – and there are concerns that these kids are not ‘all right’.
30 Mar 2024 - 6:15PM
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