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Rolex

News and insights about the Swiss luxury watchmaker

Chairman / President

Luca Bernasconi

CEO / Managing Director

Jean-Frédéric Dufour

CFO / Finance Director

Yadira Preciado

Industry

Luxury Goods, Watchmaking

Website

rolex.com

Headquarters address

3-5-7 Rue François-Dussaud, 1211 Geneva, Switzerland

Year founded

1905

Rolex marks 45 years as Official Timekeeper of The Open and The R&A in 2026. Photo: Handout

Style Edit

Style Edit: Rolex continues decades-long support of The Open, golf’s oldest major

The watchmaker also partners with the tournament’s organising body, The R&A, as well as Rolex Testimonees like Tiger Woods, Bryson DeChambeau and Scottie Scheffler.

14 Jul 2026 - 10:00AM

Timepieces

New York Knicks star Josh Hart’s prized timepieces, from Rolex to Patek Philippe

12 Jul 2026 - 8:00PM

Architecture and design

Rolex Oyster: From English Channel to Shanghai, a century of innovation

8 Jul 2026 - 8:00AM

Editor's Letter

This week in PostMag: covering crafts, from Bhutan’s heritage arts to a designer’s mountainous ‘planet’

Also, a Hong Kong master carpenter on being the last in his line and the vanishing Cantonese ‘kung fu’ cuisine classics.

5 Jul 2026 - 8:00AM

A master weaver at work at the Royal Textile Academy, in Thimphu, Bhutan. Photo: Jen Paolini

Timepieces

The revival of stone dials in luxury watches

Pushing artistry and innovation, luxury brands and independent watchmakers are bringing back stone dials using opal, pietersite and lapis lazuli.

3 Jul 2026 - 6:00AM

Timepieces

Rolex celebrates 100 years of the Oyster, its first waterproof wristwatch

‘Oyster Story’ traces the history of the brand’s first waterproof wristwatch, from Mercedes Gleitze’s English Channel ‘vindication swim’ to modern horological marvels.

12 Jun 2026 - 1:17PM

Style Edit

Style Edit: Rolex powers tennis’ history-makers at the 125th French Open

The tournament at Roland-Garros features 3 of last year’s singles finalists: Rolex Testimonees Jannik Sinner and Coco Gauff, and Aryna Sabalenka.

26 May 2026 - 10:00AM

Coco Gauff of the US holds the French Open women’s singles trophy in June 2025. Photo: Handout

Water sports

SailGP boss Coutts eyes China team return with Hong Kong to debut in 2027 season

‘Formula 1 on water’ co-founder Russell Coutts says next year’s calendar marks the sport’s ‘most ambitious global expansion to date’.

20 May 2026 - 6:55PM

Timepieces

The dark allure of hardstone watch dials, from Rolex and Chopard

Materials like tiger’s eye, onyx and obsidian are lending unique depth and character to watch designs by Van Cleef & Arpels and more.

26 Apr 2026 - 6:00AM

Timepieces

8 smaller women’s watches that made a big impact at Watches and Wonders

Dainty yet highly decorated pieces from brands like Chanel, Jaeger-LeCoultre, Chopard, Bulgari and Audemars Piguet redefine opulence and steal the spotlight.

25 Apr 2026 - 6:00AM

Piaget’s Sixtie watch is a prime example of this year’s smaller models, which make an impact with their elegance or else their ornate finishes. Photo: Handout

LIV Golf

LIV CEO Scott O’Neil claims ‘business as usual’ amid reports of league’s demise

O’Neil seemed to confirm that LIV executives met in New York this week while refuting the idea that they were ‘summoned’.

17 Apr 2026 - 11:37AM

LIV Golf CEO Scott O’Neil admitted the nascent golf league’s finances are “managed very tightly”. Photo: AP

Watches and Wonders

Watches and Wonders 2026: travel disruptions and glittering debuts

Richemont’s 10 maisons created plenty of buzz, while Patrick Dempsey dropped in at Tag Heuer and Usher is expected at Jaeger-LeCoultre.

20 Apr 2026 - 2:45PM

Style Edit

Style Edit: Rolex’s central role at golf’s star-studded Masters at Augusta

Golf’s biggest names battled the Augusta course, including winner Rory McIlroy and Rolex Testimonees Ludvig Åberg, Matt Fitzpatrick, Viktor Hovland and Collin Morikawa.

15 Apr 2026 - 10:00AM

Art

A legendary opera singer on playing the ‘bad boy’ on stage

Bryn Terfel’s journey as one of opera’s most commanding voices, from singing at King Charles’ coronation to Verbier Festival’s inaugural China edition.

31 Mar 2026 - 6:00PM

Bryn Terfel, the bass-baritone. Photo:
Rolex/Elisa Haberer

Timepieces

5 watch moments in March 2026 – from Zendaya’s Rolex to Tag Heuer’s new boss

Elsewhere, Grand Seiko signed on baseball star Shohei Ohtani, GPHG gets a new jury president … and Watches & Wonders isn’t even here yet.

29 Mar 2026 - 2:00PM

At the Oscars, Zendaya paired Louis Vuitton with a Rolex Lady Datejust watch when she presented the best director award with Robert Pattinson. Photo: AP Photo

Hong Kong economy

Luxury brands bet on growth as well-heeled tourists flock to Hong Kong events

Over 60 new brands set to join upscale Tsim Sha Tsui shopping centre as part of tenant overhaul covering about 30 per cent of its retail space.

23 Mar 2026 - 10:30AM

LIV Golf

LIV Golf Hong Kong ticks boxes, with large crowd set for 3-way fight on last day

Mainland Chinese, overseas visitors among crowds for event, which tourism chief says has become ‘one of the city’s most significant events’.

8 Mar 2026 - 11:52AM

Rolex China Sea Race

Team Alive-Rampage claims China Sea Race line honours, but record remains intact

Phillip Turner and Noel Chan’s Reichel/Pugh 66 reaches the Philippines in elapsed time of 49 hours, 55 minutes and 57 seconds.

7 Mar 2026 - 11:17AM

Team Alive-Rampage finished comfortably ahead of the fleet in the 2026 race to Subic Bay. Photo: Rolex

Timepieces

Russell Crowe’s luxury watch collection, as he revealed on TikTok

The actor has built an impressive collection, from his most talked-about Rolex Cosmograph Daytona ‘Tiffany’ to an Omega Seamaster James Bond tribute.

5 Mar 2026 - 6:00PM

Timepieces

5 watch moments in February 2026: the Baftas, Jungkook’s new role and more

Breitling partners with Aston Martin, Louis Vuitton collaborates with De Bethune, and Swiss jump-hour watch brand Niton is revived.

2 Mar 2026 - 4:47PM

Style Edit

Style Edit: Rolex just presented a Masterclass with Cameron Bailey

The session with Cameron Bailey, CEO of the Toronto International Film Festival, forms part of Rolex’s much wider Perpetual Arts Initiative.

26 Feb 2026 - 10:00AM

Since 2025, Rolex has partnered with the National Film and Television School (NFTS) Masterclass programme, a globally respected forum that invites students into close dialogue with some of the industry’s most influential thinkers and makers. Photo: Handout

LIV Golf

Patrick Reed, Rolex and rule changes: 24 hours in the hectic world of LIV Golf

With the first tournament in Riyadh less than a week away, here is a breakdown of what has been happening ahead of a fifth season.

29 Jan 2026 - 6:03PM

Patrick Reed, who won the Dubai Desert Classic on Sunday. said this week he would be returning to the PGA Tour. Photo: AFP

Timepieces

Are straps the luxury watch world’s latest design statements?

Watch straps have evolved far beyond traditional leather bands, with today’s hi-tech models designed to be stylish, comfortable and easily interchangeable.

27 Jan 2026 - 6:00AM

Timepieces

How luxury houses are reviving elaborate goldsmithing techniques on watches

Breguet, Piaget and Buccellati are 3 more famous brands adding elaborate handcrafting to the gold surfaces of their timepieces.

26 Jan 2026 - 10:45AM

Timepieces

Think platinum trumps gold? The Rolex Day-Date proves you wrong

Gold is more desirable than platinum in the jewellery market, and is worth more – so why is the platinum version of this watch more expensive?

12 Jan 2026 - 2:45PM

The 40mm Rolex Day-Date in white gold and platinum are mechanically identical – but the different metals result in a US$17,000 price difference. Photo: Handout

Timepieces

9 top moments in watches in 2025: Trump tariffs, Urban Jürgensen and more

Taylor Swift announced her engagement wearing a Cartier Santos Demoiselle, while Aaron Taylor-Johnson was named Omega’s new brand ambassador.

19 Jan 2026 - 5:46PM

From left: Watches and Wonders; GPHG caps off the year by announcing winning watches in Geneva; Urban Jürgensen was relaunched. Photo: Handout

Timepieces

Not sure which watch to gift to whom? Here is our ultimate luxury guide

Luxury expert Chris Rovzar shares his ultimate guide to gifting watches, with pieces from Chopard, Longines, Omega, Coach, Vacheron Constantin and more.

14 Dec 2025 - 2:00PM

Timepieces

How dress watches have evolved and why they’re coming back

David Beckham, actors Oscar Isaac and Sebastian Stan, and F1’s George Russell are among the stars fronting campaigns for dress watches.

10 Dec 2025 - 7:00AM

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