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Adidas

The latest news and top stories on Adidas. A global leader in athletic apparel, footwear, and sporting goods, Germany-headquartered Adidas specialises in high-quality sportswear, equipment, and accessories. They primarily serve athletes, fitness enthusiasts, and fashion-conscious consumers across diverse age groups worldwide. Renowned for innovation and strong brand recognition, Adidas is Europe’s largest sportswear manufacturer. Their business focus includes continuous product enhancement and global expansion, exemplified by recent collaborations like the limited-edition shoe line with Dubai’s Ravi restaurant, part of a series celebrating community eateries.

The World Cup final had a peak real-time viewership of 41.23 million in China, according to CCTV. Photo: EPA

Fifa

China’s World Cup frenzy: 70 billion views, 83.3 billion yuan in lottery sales

Figures from CCTV and China Sports Lottery reveal tournament’s reach while sponsors and retailers also benefit from huge interest.

21 Jul 2026 - 10:39PM

Fifa World Cup 2026

Adidas, Lenovo among companies in China giving workers a World Cup final holiday

17 Jul 2026 - 6:30PM

The Football Association of Hong Kong, China

World Cup tears, and trials with Son Heung-min: meet Sri Lanka star in Hong Kong

11 Jul 2026 - 10:00AM

China consumption

Big name sportswear brands in China held scoreless at the World Cup

Sales are declining despite the World Cup because international and domestic brands face weak consumer demand amid economic concerns.

3 Jul 2026 - 7:00AM

Shoppers walk by an Adidas sportswear store promoting the World Cup in Beijing on June 21, 2026. Photo: AP

Fame and celebrity

Meet Ewan Mitchell, who plays Prince Aemond Targaryen in House of the Dragon

Before finding himself at the centre of the Game of Thrones prequel’s shocking kiss, the actor was in Saltburn with Jacob Elordi and Barry Keoghan.

26 Jun 2026 - 6:00PM

The Future of Marketing in Asia

China’s digital platforms redefine global marketing strategies

The mainland’s app ecosystem integrates content, discovery and transaction into a single and seamless experience.

25 Jun 2026 - 7:00AM

Lionel Messi

Meet Messi’s wife Antonela Roccuzzo, an Instagram sensation in her own right

The pair met when they were kids and married in 2017 – they now have 3 sons, and she’s worked with Adidas, Alo Yoga and Dolce & Gabbana.

24 Jun 2026 - 12:35PM

Lionel Messi and his wife Antonela Roccuzzo in May, celebrating the footballer’s collaboration with Adidas Football and Kith. Photo: @antonelaroccuzzo/Instagram

Hong Kong economy

Opinion | Invest in Hong Kong’s creativity and local brands to unlock soft power

Hong Kong is blessed with ambitious, creative local brands. Investing in them will help set the city apart from other shopping destinations.

19 Jun 2026 - 10:22AMvideocam

Hong Kong celebrities and icons

7 Hong Kong women’s footballers on playing the sport and fashion game

With the Fifa World Cup 2026 under way, we asked players from a prominent Hong Kong women’s team about fashion, and the professionals that inspire them – from Lionel Messi to Mia Hamm.

12 Jun 2026 - 2:00PM

Fashion

3 fashion drops celebrating the Fifa World Cup 2026, by Adidas, Nike and Puma

It’s almost here … a festival of football sees 48 teams compete for the game’s biggest prize – here are fashions inspired by the event to help get you in the mood.

12 Jun 2026 - 6:00AM

Nike Football has created official kits for many of the 48 international teams taking part in the 2026 World Cup. Photo: Handout

Fashion

9 fashion-forward collabs for the 2026 Fifa World Cup, from Nike to Loewe

From Jacquemus working with Nike and the France national team to Drake’s Nocta tracksuit for Canada, these are the hottest football fashion collabs this season.

11 Jun 2026 - 5:47PM

Loewe, Palace Skateboards and Corteiz are some brands that are presenting national team kits this World Cup season. Photos: Loewe, @palaceskateboards, @corteiz/Insgram

Food and Drinks

Hong Kong-style cha chaan teng cafes thrive globally as Gen-Z embraces nostalgic dining

Cha chaan teng were built on reinvention and resourcefulness. Now, as a new generation claims them for the digital age, PostMag finds everyone hungry for more.

30 May 2026 - 8:00AM

David Beckham

Spend it like Beckham: ex-England star UK’s first billionaire athlete

Combined wealth of the ex-footballer and his wife, Victoria, reached about US$1.583 billion this year, the Sunday Times Rich List says.

15 May 2026 - 10:00PM

Marathons

Sawe Adidas shoes spike online, with resellers asking up to US$4,000 a pair

Trainers that retail for US$500 are going for astronomical sums, but some question whether they are actually worth it.

28 Apr 2026 - 4:00PM

Sebastian Sawe became the first runner to break the two-hour barrier in a marathon. Photo: Xinhua

Marathons

Adidas gets lift from 2 sub-2-hour runs, 2 world records at London Marathon

Both men’s and women’s winners, Sabastian Sawe and Yomif Kejelcha, wore the German brand’s new lightweight shoe, as did the men’s runner-up.

27 Apr 2026 - 9:00PM

Ethiopia’s Tigst Assefa (left) and Kenya’s Sabastian Sawe with their Adidas Adizero Adios Pro Evo 3 shoes after winning and setting world records at the London Marathon on Sunday. Photo: Reuters

Marathons

London Marathon star Sawe says ‘nothing is impossible’ after sub-2-hour record

City’s race chief believes Sabastian Sawe achievement could be ‘greatest sporting moment’ of the 21st century.

27 Apr 2026 - 12:15PM

WNBA

US basketball star Candace Parker grateful for chance to play in mainland China

Two-time Olympic gold medallist retired in 2024, now pursues hugely successful post-playing career but receives ‘vicious’ abuse as TV analyst.

26 Mar 2026 - 1:28AM

China-Germany relations

Xi and Merz pledge to strengthen ties as they rebalance amid ‘turbulent’ times

After meeting Chinese leader, German chancellor calls for closer trade relations to unlock opportunities and drive economic prosperity.

26 Feb 2026 - 10:16AMvideocam

Chinese President Xi Jinping (right) welcomes German Chancellor Friedrich Merz in Beijing on Wednesday. Photo: dpa

London Fashion Week

London Fashion Week 2026: Simone Rocha, Erdem and Chet Lo

Erdem created a scrapbook of previous show inspirations, from Queen Elizabeth to Duchess Deborah Devonshire, while Simone Rocha drew on her signature pearls and ribbons.

23 Feb 2026 - 3:19PM

Bad Bunny

Meet Bad Bunny’s brother, Bernie Martínez Ocasio – who works as a model

Bad Bunny is making headlines for his historic Super Bowl halftime performance – his brother Bernie, decked in H&M, was there to support him.

13 Feb 2026 - 6:00PM

Good Schools Guide

The Hong Kong schools and young artists nurturing creativity in the age of AI

Brothers Andrew Mok, aka YaLocalOffgod, and Tate Mok are behind the artistic duo, whose fans include Pharrell Williams and Takashi Murakami.

13 Feb 2026 - 3:00PM

RCHK students collaborate with Tramplus to turn one of Hong Kong’s iconic “ding dings” into a moving artwork. Photo: Handout

Interview

In conversation: Hong Kong creative duo Offgod:Tate, aka Tate and Andrew Mok

The Hong Kong-born, Gen Z brothers talk about collaborating with Adidas, and meeting their heroes Pharrell Williams and Takashi Murakami.

12 Feb 2026 - 8:00AM

Hong Kong-born brothers Tate and Andrew Mok are the multidisciplinary creative duo known as Offgod:Tate. Photo: Jocelyn Tam

Fashion

How Bad Bunny rocked the Super Bowl halftime show with his fashion choices

The Puerto Rican rapper delivered a Spanish-only set, while Lady Gaga – in a blue dress by Luar – performed the only English lines of the show.

9 Feb 2026 - 12:52PM

Hong Kong society

Adidas says sorry over fitting room incident in Hong Kong, vows privacy review

Sportswear giant also says company management has met with customer to offer help.

6 Feb 2026 - 9:59PM

Hong Kong society

Adidas concerned after woman complains fitting room opened twice at Mong Kok shop

Sportswear chain says it is fully cooperating with police’s investigation after woman took to social media to complain.

1 Feb 2026 - 8:25PM

The Adidas branch in Mong Kok. Photo: Handout

Fashion

How next-gen brands are blending luxury with sportswear

Functional shouldn’t mean unfashionable – as new sportswear brands like Literary Sport, Johanna Parv and Spence are demonstrating.

21 Jan 2026 - 8:00PM

Niche sportswear brands like Spence are demonstrating that functional can also be fashionable. Photo: Handout

Blackpink

Blackpink star Jennie’s 8 top brand collaborations as she turns 30

The K-pop singer has been a style icon for Chanel, Jean Paul Gaultier, Calvin Klein, Jacquemus, Adidas and more.

16 Jan 2026 - 6:00AM

What to do in Hong Kong

5 of the best things to do in Hong Kong this weekend, January 9-11

Make your own instant noodle cups before it is too late, check out a street dance festival, join a run and more in Hong Kong this weekend.

9 Jan 2026 - 10:15AMvideocam

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Adidas

China’s World Cup frenzy: 70 billion views, 83.3 billion yuan in lottery sales

Figures from CCTV and China Sports Lottery reveal tournament’s reach while sponsors and retailers also benefit from huge interest.

Adidas, Lenovo among companies in China giving workers a World Cup final holiday

World Cup tears, and trials with Son Heung-min: meet Sri Lanka star in Hong Kong

Big name sportswear brands in China held scoreless at the World Cup

Sales are declining despite the World Cup because international and domestic brands face weak consumer demand amid economic concerns.

Meet Ewan Mitchell, who plays Prince Aemond Targaryen in House of the Dragon

Before finding himself at the centre of the Game of Thrones prequel’s shocking kiss, the actor was in Saltburn with Jacob Elordi and Barry Keoghan.

China’s digital platforms redefine global marketing strategies

The mainland’s app ecosystem integrates content, discovery and transaction into a single and seamless experience.

Meet Messi’s wife Antonela Roccuzzo, an Instagram sensation in her own right

The pair met when they were kids and married in 2017 – they now have 3 sons, and she’s worked with Adidas, Alo Yoga and Dolce & Gabbana.

.css-1pcrwvc{color:#2aa191;}Opinion | Invest in Hong Kong’s creativity and local brands to unlock soft power

Hong Kong is blessed with ambitious, creative local brands. Investing in them will help set the city apart from other shopping destinations.

7 Hong Kong women’s footballers on playing the sport and fashion game

With the Fifa World Cup 2026 under way, we asked players from a prominent Hong Kong women’s team about fashion, and the professionals that inspire them – from Lionel Messi to Mia Hamm.

3 fashion drops celebrating the Fifa World Cup 2026, by Adidas, Nike and Puma

It’s almost here … a festival of football sees 48 teams compete for the game’s biggest prize – here are fashions inspired by the event to help get you in the mood.

9 fashion-forward collabs for the 2026 Fifa World Cup, from Nike to Loewe

From Jacquemus working with Nike and the France national team to Drake’s Nocta tracksuit for Canada, these are the hottest football fashion collabs this season.

Hong Kong-style cha chaan teng cafes thrive globally as Gen-Z embraces nostalgic dining

Cha chaan teng were built on reinvention and resourcefulness. Now, as a new generation claims them for the digital age, PostMag finds everyone hungry for more.

Spend it like Beckham: ex-England star UK’s first billionaire athlete

Combined wealth of the ex-footballer and his wife, Victoria, reached about US$1.583 billion this year, the Sunday Times Rich List says.

Sawe Adidas shoes spike online, with resellers asking up to US$4,000 a pair

Trainers that retail for US$500 are going for astronomical sums, but some question whether they are actually worth it.

Adidas gets lift from 2 sub-2-hour runs, 2 world records at London Marathon

Both men’s and women’s winners, Sabastian Sawe and Yomif Kejelcha, wore the German brand’s new lightweight shoe, as did the men’s runner-up.

London Marathon star Sawe says ‘nothing is impossible’ after sub-2-hour record

City’s race chief believes Sabastian Sawe achievement could be ‘greatest sporting moment’ of the 21st century.

US basketball star Candace Parker grateful for chance to play in mainland China

Two-time Olympic gold medallist retired in 2024, now pursues hugely successful post-playing career but receives ‘vicious’ abuse as TV analyst.

Xi and Merz pledge to strengthen ties as they rebalance amid ‘turbulent’ times

After meeting Chinese leader, German chancellor calls for closer trade relations to unlock opportunities and drive economic prosperity.

London Fashion Week 2026: Simone Rocha, Erdem and Chet Lo

Erdem created a scrapbook of previous show inspirations, from Queen Elizabeth to Duchess Deborah Devonshire, while Simone Rocha drew on her signature pearls and ribbons.

Meet Bad Bunny’s brother, Bernie Martínez Ocasio – who works as a model

Bad Bunny is making headlines for his historic Super Bowl halftime performance – his brother Bernie, decked in H&M, was there to support him.

The Hong Kong schools and young artists nurturing creativity in the age of AI

Brothers Andrew Mok, aka YaLocalOffgod, and Tate Mok are behind the artistic duo, whose fans include Pharrell Williams and Takashi Murakami.

In conversation: Hong Kong creative duo Offgod:Tate, aka Tate and Andrew Mok

The Hong Kong-born, Gen Z brothers talk about collaborating with Adidas, and meeting their heroes Pharrell Williams and Takashi Murakami.

How Bad Bunny rocked the Super Bowl halftime show with his fashion choices

The Puerto Rican rapper delivered a Spanish-only set, while Lady Gaga – in a blue dress by Luar – performed the only English lines of the show.

Adidas says sorry over fitting room incident in Hong Kong, vows privacy review

Sportswear giant also says company management has met with customer to offer help.

Adidas concerned after woman complains fitting room opened twice at Mong Kok shop

Sportswear chain says it is fully cooperating with police’s investigation after woman took to social media to complain.

How next-gen brands are blending luxury with sportswear

Functional shouldn’t mean unfashionable – as new sportswear brands like Literary Sport, Johanna Parv and Spence are demonstrating.

Blackpink star Jennie’s 8 top brand collaborations as she turns 30

The K-pop singer has been a style icon for Chanel, Jean Paul Gaultier, Calvin Klein, Jacquemus, Adidas and more.

5 of the best things to do in Hong Kong this weekend, January 9-11

Make your own instant noodle cups before it is too late, check out a street dance festival, join a run and more in Hong Kong this weekend.

Opinion | Invest in Hong Kong’s creativity and local brands to unlock soft power