The latest news and top stories on Adidas. A global leader in athletic apparel, footwear, and sporting goods, Germany-headquartered Adidas specialises in high-quality sportswear, equipment, and accessories. They primarily serve athletes, fitness enthusiasts, and fashion-conscious consumers across diverse age groups worldwide. Renowned for innovation and strong brand recognition, Adidas is Europe’s largest sportswear manufacturer. Their business focus includes continuous product enhancement and global expansion, exemplified by recent collaborations like the limited-edition shoe line with Dubai’s Ravi restaurant, part of a series celebrating community eateries.