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Audemars Piguet
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Audemars Piguet

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Audemars Piguet
Audemars Piguet
The latest insight on the ultra luxury Swiss watch manufacturer, responsible for some of the most complicated movements in the watchmaking world
Chairman / President
Alessandro Bogliolo
CEO / Managing Director
Ilaria Resta
Industry
Luxury
Website
audemarspiguet.com
Headquarters address
Route de France 16 1348 Le Chenit Switzerland
Year founded
1875
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‘People got crazy’: Swatch’s US$400 Royal Pop watch and drop-culture madness

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Style Edit: Swatch and Audemars Piguet unveil Royal Pop pocket watches

The 2 iconic Swiss brands collaborated on these brash watches-on-a-lanyard, which are multicoloured mash-ups of the Royal Oak and Pop collections.

The Royal Pop Swatch and Audemars Piguet collaboration firmly focuses on fun. Photo: Handout
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‘It’s nasty’: Swatch-Audemars Piguet watch hype ignites global shopping chaos

From New York to Milan, buyers push and shove each other to get their hands on the ‘Royal Pop’ timepieces.

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Scalpers list Swatch-Audemars Piguet watches hours after launch in Hong Kong

Dozens braved rain and queued for days to snap up ceramic pocket watches, with resale prices nearly seven times their retail value.

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Why did Hongkongers queue round the clock for a new watch?

‘Royal Pop’ ceramic pocket-style watches, a collaboration between Audemars Piguet and Swatch, set to go on sale on Saturday.

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Is Swatch teasing a Royal Oak collaboration with Audemars Piguet?

The cryptic “Royal” ad, featuring the same font Audemars Piguet uses on its iconic model, has sparked speculation among collectors and watch enthusiasts.

Audemars Piguet Royal Oak Perpetual Calendar John Mayer Limited Edition timepiece. Photo: Getty Images
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Style Edit: Audemars Piguet launches a new atelier at Watches and Wonders 2026

At the annual Geneva event, the maison announced the Atelier des Établisseurs to preserve traditional watchmaking skills, and also released 3 distinctive new models.

The Audemars Piguet booth at Watches and Wonders Geneva 2026. Photo: Handout
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8 smaller women’s watches that made a big impact at Watches and Wonders

Dainty yet highly decorated pieces from brands like Chanel, Jaeger-LeCoultre, Chopard, Bulgari and Audemars Piguet redefine opulence and steal the spotlight.

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Richemont’s 10 maisons created plenty of buzz, while Patrick Dempsey dropped in at Tag Heuer and Usher is expected at Jaeger-LeCoultre.

The Audemars Piguet booth at Watches and Wonders 2026, currently underway in Geneva. Photo: EPA
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Style Edit: Audemars Piguet’s new Royal Oak and Code 11.59 watches, and more

The watchmaker also added the experimental Neo-Frame Jumping Hour and 150 Heritage pocket watch pieces, and hosted an Audemars Piguet Social Club event in Macau.

Audemars Piguet’s AP House in Macau is part of a global network of such spaces, where watch lovers can meet to share their passion for luxury timepieces. Photo: Handout
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Style Edit: Richard Mille’s limited edition RM 41-01 Tourbillon Soccer

Complications track the score and phases of a match, while the watch is available in 2 versions – Dark Blue Quartz TPT and Red Carmin Basalt TPT.

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Style Edit: Audemars Piguet’s contrasting watch releases

Two very different approaches to making a head-turning timepiece – one recalls a sleek 1929 reference, the other a jewel-like aesthetic.

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How luxury houses are reviving elaborate goldsmithing techniques on watches

Breguet, Piaget and Buccellati are 3 more famous brands adding elaborate handcrafting to the gold surfaces of their timepieces.

Luxury watch houses are reviving skilled goldsmithing techniques, such as hand engraving for the creation of the Vacheron Constantin Les Cabinotiers Tour de l’Île. Photo: Handout
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Nadine Ghosn on stacking luxury watches with her Crayola and Toothbrush jewellery

The designer likes to stack watches by maisons like Patek Philippe and Audemars Piguet with her brand’s Crayola and Toothbrush jewellery.

Nadine Ghosn on her favourite watches, and how her popular and quirky designs, including her Toothbrush and Crayola jewellery, came to be. Photo: Jocelyn Tam
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9 top moments in watches in 2025: Trump tariffs, Urban Jürgensen and more

Taylor Swift announced her engagement wearing a Cartier Santos Demoiselle, while Aaron Taylor-Johnson was named Omega’s new brand ambassador.

From left: Watches and Wonders; GPHG caps off the year by announcing winning watches in Geneva; Urban Jürgensen was relaunched. Photo: Handout
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Style Edit: Audemars Piguet’s innovation at Dubai Watch Week

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Style Edit: Collabs, creativity and crystal-ball gazing at Fashion Asia 2025

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