HBO Max

HBO Max, a prominent American subscription video-on-demand streaming service, operates within the entertainment industry. Headquartered in New York City, it offers a vast library of original series, films and content from Warner Bros., HBO, and Discovery. Primarily targeting middle to upper-middle-class individuals, particularly older Gen X and Millennials, HBO Max is known for its high-quality, premium programming. With over 117 million paid memberships across Warner Bros. Discovery’s streaming platforms, its business focus is on delivering distinctive content to drive subscriptions and enhance user engagement globally, including upcoming launches in the UK and Europe.